Tech firm Apadmi is planning global growth after securing private equity investment.
The Manchester mobile specialist has received a minority investment from CBPE to support its continued expansion "in the 海角视频, Europe and beyond".
Apadmi has worked with clients including the BBC, NHS, Dominos, Co-op, Charles Stanley and Sykes Cottages and operates in sectors including retail, financial services, utilities and health.
The company has doubled in size in the last three years and now employs 260 people.
In bought The Mobile Company in Amsterdam in 2022, taking on its 30 staff. Following that first expansion into mainland Europe it now plans to enter five new markets by 2027, alongside continued organic growth in the 海角视频, and will use the CBPE investment to expand its services and potentially to acquire businesses in the 海角视频 or EU.
Apadmi founder and CEO Garry Partington said: 鈥淭here鈥檚 never been a better time to be in mobile.
鈥淭he products that we are creating today are already driving huge value for our clients. Their app customers are more loyal than non-app customers - they engage more frequently and spend more. What were once functional tools are now the highest performing channel in their business.鈥
Jolyon Latimer, who led the CBPE investment, said: 鈥淲e are delighted to be backing Apadmi. The team are leaders in a digital product market that is set to double in the next four years.
鈥淕arry and his partners have created a people-first culture that attracts and retains amazing talent, and the value that they are creating for clients in the 海角视频 has already established long-term relationships with innovative, blue-chip brands.
鈥淭he opportunity to expand in the 海角视频 and build on their European presence is huge. Apadmi is incredibly well placed to continue its growth and to scale into new services and territories and we鈥檙e excited to join them on their journey.鈥
Apadmi was advised by Clearwater (corporate finance) and Weightmans (legal); Deloitte (financial), Graph (commercial) and RSM (tax)
CBPE was advised by Alantra (corporate finance), Addleshaw Goddard (legal); PwC (financial and tax), Armstrong (commercial) and Howdens (insurance).
