Kitchenware brand ProCook has reported a narrowing of losses in the first half, driven by rising sales in store and online.
The Gloucester-headquartered company reported a jump in revenues by 20.6 per cent to £34.1m for the 28 weeks ending October 12.
It also reduced its pre-tax loss to £2.9m from £3.2m the year before and reported an increase of 8.1 per cent in like-for-like sales over the period.
Procook opened six branches in the first half, expanding its retail estate to 71 stores after shutting one. It also opened another four stores in the run-up to Black Friday.
The final opening of the first half, in Birmingham Bullring, debuted Procook's new store format, with product demonstration areas to showcase the brand's range.
"The group has delivered strong growth in the year to date, outperforming the market whilst making significant progress with our strategic priorities, which is testament to our colleagues' incredible drive and commitment," said chief executive Lee Tappenden.
"Our momentum has continued to build, with record numbers of customers discovering the brand for the first time and enjoying our award-winning quality products and service, and our growing active customer base generating higher repeat purchases."
In a statement to the stock market, Mr Tappenden told investors that Procook's performance in the first eight weeks of the second half, which includes Black Friday and early Christmas trading, had also been "strong".
Total revenue increased by +28.4 per cent, including +18.2 per cent like-for-like growth, with expanded Black Friday and Christmas campaigns driving continued market outperformance, he said.
Procook said it remained "confident" of delivering a strong full-year performance, in line with current market expectations.
"This progress, demonstrated by our results, reinforces our confidence in delivering our medium-term ambition of 100 º£½ÇÊÓƵ retail stores, £100m revenue and 10 per cent operating profit margin, and underpins our confidence in delivering a strong full year performance, in line with market expectations," Mr Tappenden added.
