Despite a surge in demand for its watches and jewellery, Christian Dior's º£½ÇÊÓƵ operations have seen a significant reduction in sales and profit.
The London branch of the luxury fashion brand witnessed its revenue drop from £32.4m to £280m during the year, while pre-tax profits also decreased from £46.6m to £27.6m within the same timeframe, as reported by .
Moreover, this latest pre-tax profit figure is a downturn compared to the £60m recorded in 2022.
According to newly filed accounts at Companies House, the average headcount at Dior º£½ÇÊÓƵ dipped from 484 to 439 in 2024.
A board-approved statement read: "The directors expect the level of activity to be maintained compared to that of the previous year and we are expecting the year 2025 to be in line with 2024 in terms of profits."
"The company achieve[d] a solid performance despite an unfavourable global economic environment."
Highlighting resilience amidst uncertainty, the company emphasised the robustness of its strategy and product quality, with particular growth noted in its women's ready-to-wear division by two per cent and the watches and jewellery division by five per cent.
Dior's parent group, based in Paris, is under the leadership of French tycoon Bernard Arnault, who also presides over LVMH.
For the corresponding financial year, Dior reported revenues of €84.6bn (£73.9bn), a slight decrease from €86.1bn in 2023, with profit from recurring operations also falling from €22.7bn to €19.5bn.
For the initial half of its ongoing fiscal year, the conglomerate posted a revenue of €39.8bn, marking a 4% decline.
The group's profit from recurring operations took a hit as well, dropping by 15% to €9bn.
Dior suffers cyber attack
Following these financial disclosures, Dior found itself grappling with a cyber attack in May.
The fashion house acknowledged a data breach that led to the compromise of personal customer details, predominantly affecting individuals in China.
Although no financial or banking information was compromised, the breached database held personally identifiable information such as names, gender, email and postal addresses, phone numbers, or purchase history.
At the time, Dior issued a statement saying: "We immediately took steps to contain this incident. The teams at Dior, supported by leading cyber security experts, continue to investigate and respond to the incident. We are notifying all the relevant regulatory authorities."
Further, the company is actively informing customers impacted by the breach and expressed deep regret for "any concern or inconvenience" it may have caused.
This incident at Dior adds to a series of high-profile cyber attacks in the º£½ÇÊÓƵ, which have seen companies like Marks and Spencer, Harrods, and the Co-op also fall victim.
