海角视频 sports goods chain Flannels has opened its flagship Midlands store at the Fosse Park shopping centre on the outskirts of Leicester.
The new-build 35,000 sq ft store features clothes by Burberry, Balenciaga, Acne Studios, Alexander McQueen, Sporty and Rich, Rixo and Isabel Marant 脡toile across three big floors.
Other brands stocked include streetwear by Off-White, Palm Angels and Scott Disick鈥檚 Talentless.
Flannels now has more than 50 stores across the 海角视频, including a national flagship branch in London鈥檚 Oxford Street.
According to the company its new strategy, spearheaded by group head of elevation Michael Murray, will see the opening of what it describes as trail-blazing stores alongside elevated 鈥榬egional boutiques鈥.
Mr Murray said: 鈥淏uilding on the momentum following our first regional flagship in Sheffield last month, we鈥檙e proud to open our next flagship store, in Leicester.
"Flannels continues to disrupt and rethink retail, impressively demonstrating our vision and bringing a world-class shopping destination to another key city in the 海角视频.鈥
Flannels Beauty, first launched at the Sheffield store, is available in the new Fosse Park store.
Services include the Flannels Beauty Bar, offering the latest trends, products and exclusive beauty collaborations, and interactive beauty changing rooms.
Brands such as Chanel, Charlotte Tilbury, Creed, Tom Ford and Armani will be available alongside Skin Gym and Natasha Denona, as well as Dr Barbara Sturm, Tata Harper and Omorovicza.
Flannels Beauty will also be the exclusive bricks-and-mortar stockist of Patrick Ta.
The flagship stores have been designed by architects Argent and the floors of the Fosse Park store are linked by a three-storey staircase backing on to a 10 metre high mirror.
Jack Bridges, Flannels鈥 creative consultant and partner at Argent, said: 鈥淲e鈥檙e incredibly excited to open the doors to Flannels Leicester, further bringing to life our innovative concepts in a physical space, such as our world-first beauty changing rooms.
"Leicester, the next store in Flannels鈥 flagship expansion, brings with it unique designs and exceptional service-led propositions to customers, delivering an engaging shopping experience un-like no other.鈥
