Totally Wicked, the family-owned vapes retailer, has been sold to a Chinese investor.
The Lancashire-based company, established in 2008 by Jason Cropper, has been acquired by Wittyace º£½ÇÊÓƵ Holding, as reported by .
This business is controlled by Chinese national Ying Wang and is registered in Cambridge.
Wittyace Hk Holding Limited, based in Hong Kong, ultimately owns it.
While the financial terms of the takeover have not been disclosed, filings with Companies House indicate that the new owner now holds at least 75 per cent of shares in Totally Wicked.
Marcus Saxton will continue as the chief executive of Totally Wicked.
However, Fraser Cropper, the brother of Totally Wicked's founder, has resigned as a director according to Companies House filings.
Other directors who have departed include Stuart Mercer, Liam Humberstone, Ben Williamson and Julian Urry.
Record profit for Totally Wicked before sale
City AM reported at the beginning of 2025 that Totally Wicked's profit had soared to a new record level.
The company reported a pre-tax profit of £8.1m for the 12 months to 31 March, 2024, a significant increase from the £3.3m it posted for the previous year.
The firm's accounts also showed that turnover jumped from £90.4m to £118.1m over the same period – a new record.
This latest total comes after Totally Wicked's turnover stood at £54.4m in the year to 31 March, 2022.
After the government confirmed in October 2024, that the sale of single-use disposable vapes would be banned in England and Wales as of June 2025, Totally Wicked has revealed that it has successfully secured a new investor, substantially bolstering its position for growth in both º£½ÇÊÓƵ and German markets.
In a statement, the company expressed its enthusiasm: "Totally Wicked is pleased to announce that it has successfully secured a new investor, positioning the company for significant growth across the º£½ÇÊÓƵ and German markets."
The company further stated: "This investment underscores our commitment to expanding our reach and enhancing our offerings in these key regions."
They also announced continuity in leadership, with: "Marcus Saxton will continue to serve as the controlling CEO of Totally Wicked, ensuring that the company's strategic vision and operational excellence remain at the forefront of our initiatives."
The statement continued, emphasising the steadfastness of the management team: "The wider management team will also remain in place, dedicated to maintaining our lead position within the market and driving innovative solutions for our customers."
Acknowledging the significance of the funding, Totally Wicked added: "This new investment is a testament to the confidence in Totally Wicked's robust business model and the potential for further success in the vaping industry."
Lastly, they conveyed excitement towards future prospects: "We look forward to leveraging this opportunity to accelerate our growth and deliver even greater value to our customers, partners and stakeholders."
