Coca-Cola is set to make a fizzy comeback as the Premier League's official soft drink partner, having inked a three-year partnership deal that will commence from the 2025-26 season, following .
The beverage titan previously parted ways with the English top flight, ending a stint that began alongside the 2018-19 season, as reported by .
Javier Meza, Coca-Cola's marketing president for Europe, expressed enthusiasm about the partnership: "We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world."
Highlighting their engagement plans, he added, "Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action."
On the other hand, Will Brass, the Premier League's chief commercial officer, warmly received the beverage giant: "We are delighted to welcome back Coca-Cola as the official soft drink partner of the Premier League."
He praised Coca-Cola's global appeal and expertise in sports marketing: "Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and bring years of experience in top level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership."
Coca-Cola joins roster
Joining an esteemed group of partners, Coca-Cola aligns itself with elite brands such as lead partner EA Sports, the official bank Barclays, Guinness, Hublot, Nike, and Oracle, the league's official cloud partner.
Coca-Cola's involvement in football extends beyond the Premier League. The beverage giant also sponsors the Club World Cup, following a resolution of a legal dispute with Fifa.
This settlement ensures Coca-Cola's seven-year, $400m (£298m) deal will continue until 2030.
The Premier League season wraps up on Sunday with all 10 matches kicking off at 4pm. Although Liverpool have already secured the championship, the battle for the Champions League places is still on.
Leicester City, Ipswich Town and Southampton face relegation.
