A Hull performance marketing agency has put a competitive pitching process to bed with a leading 海角视频 brand, bagging Silentnight as a client.

Summit has secured the new partnership, taking on the digital campaigns of a renowned business. It comes hot on the heels of an extension to its work with Ann Summers for the C4DI team, and sees Silentnight consolidate services with one entity.

Martin Corcoran, chief executive and owner of Summit, following a 2022 buy-out, said: 鈥淪ilentnight鈥檚 mission is clear and straightforward: to help the nation have a good night鈥檚 sleep. And, our mission for them is just as simple: make sure Silentnight is the go-to, most trusted brand for exactly that, a good night's sleep.

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鈥淲e plan to utilise our expertise in omnichannel strategies to ensure that every touchpoint of Silentnight鈥檚 marketing activity is driving towards sales, engagement and return on investment, while making sure Silentnight continues to enjoy its well deserved status as the number one sleep brand in the 海角视频.鈥

It will take over the brand鈥檚 pay-per-click marketing, search engine optimisation, paid social and affiliate work, with the aim of having them work strategically together.

The move comes as the Lancashire-based firm returned to profit for the first time since 2019. It saw a 拢13.4 million swing in the last financial year on its 拢114 million annualised sales, albeit with a pension settlement having been factored in.

Tom Sloan, head of ecommerce and digital at Silentnight, said: 鈥淲e were looking to unite all of our paid channels under one agency so the overall strategy could be aligned and make sure the channels would work together to help expand Silentnight鈥檚 reach and awareness. With the track record that Summit has working with large retailers, plus the experience across multi-performance channels and a strong dedicated team, it鈥檚 a very exciting time for Silentnight to kick off our new partnership with Summit.鈥