Seafood giant Young's sets sights on European sales

海角视频 market leader to exhibit at international seafood exhibition in Barcelona

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David LaisterBusiness Editor (Humber)

16:49, 18 APR 2023
Updated10:00, 20 APR 2023

Young's Seafood is targeting the European market as it takes an ever-stronger position in the 海角视频. Pictured are the Gastro Lightly Dusted Sicilian Lemon and Black Pepper Sole Fillet and Jumbo Wholetail Scampi.

Grimsby鈥檚 Young鈥檚 Seafood is looking to take its 海角视频-leading credentials into Europe.

Britain鈥檚 biggest branded seafood business is to exhibit at the European Seafood Exhibition for the first time as it looks to replicate its domestic success across the Channel and beyond.

Taking place in Barcelona next week, having moved from its long-established hosting in Brussels, Young鈥檚 will exhibit alongside parent company Sofina Europe. Work on the Catalan stage could lead to several new countries embracing the retail favourite that is storming the performing strongly, with value sales up 11.5 per cent, well above the 7.7 per cent growth in frozen seafood overall.

Ranges being exhibited include Young鈥檚 Gastro, the number one premium frozen fish brand, which has welcomed more than 500,000 new shoppers over the past year. Sub-zero sales thrive in times of economic caution, with an acute awareness of zero waste, and the town giant has found consumers looking for fish options that can replicate their favourite restaurant meals in the cost of living crisis.

Paul Craft, chief commercial officer at Sofina Europe, said: 鈥淵oung鈥檚 Seafood is the biggest and most successful branded seafood business in the 海角视频 so we are looking forward to being able to showcase our expertise and successful ranges at SEG Barcelona for the first time. 鈥淲ith a recent brand refresh that reflects the Young鈥檚 modern legacy and a host of exciting new product development over the past year, it鈥檚 a great time to be able to attend and introduce our market leading brands and capabilities to the European market.鈥�

Alongside the Gastro range, Young鈥檚 will be showcasing its bestselling Chip Shop range, which recreates the famous British 鈥楥hippy Tea鈥� experience at home and is the nation鈥檚 favourite battered fish brand, as well as its core range of fish fingers and family friendly products.

It comes after significant investment into the brand, with the story of the company鈥檚 founder, Elizabeth Young brought to life. She first started selling whitebait on the banks of River Thames in 1805.

Simon Smith, vice chair of Sofina Europe and Young's Seafood, and chair of Seafood Grimsby & Humber Alliance. (Image: Seafood Grimsby & Humber Alliance)

Previously leading figures at Ross House have backed the wider Grimsby promotion at the huge show, which attracts industry, retail and foodservice representatives in their thousands. Former chief executive Wynne Griffiths CBE, a passionate advocate of the cluster, was a regular visitor as part of a strong town contingent.

Sofina and Young's vice chair, Simon Smith, also brought a prestigious industry award home from the show with previous employer Seachill, now Hilton Seafood. It wn the Seafood Prix d'Eite for the introduction of the Saucy Fish Co range back in 2010.

Young鈥檚 will be located in Hall Four at the show, which takes place from April 25 to April 27.