An experience with otters, a historic museum and a picturesque event venue have all been named among the region's top tourism and hospitality destinations at an annual awards.
The VIP Otter Experience at Birmingham's Sea Life Centre, Black Country Living Museum in Dudley and St Mary's Guildhall in Coventry were all named winners at the West Midlands Tourism Awards.
The annual event celebrates excellence across 15 different categories, from small organisations to large-scale events (scroll down for the full list of winners).
Gold and silver winners in each category will automatically qualify for the national VisitEngland Awards for Excellence which take place in June in Brighton.
West Midlands Deputy Mayor Sharon Thompson said: "This is an important evening in the West Midlands' events calendar to pay tribute to the wonderful tourism champions who have a direct impact on the positive way that the region is perceived.
"More than 145 million people visit the West Midlands each year, enjoying our magical cultural attractions, fantastic culinary settings and memorable business and sporting events.
"Crucially too, tourism supports more than 143,000 jobs, offering inclusive growth and development opportunities for those who work hard to succeed.
"I was pleased and honoured to raise a glass to all of the great supporters of our visitor economy - all of whom are working hard to ensure that tourism remains one of the region's success stories."
The awards were organised by the West Midlands Growth Company, the region's lead for the West Midlands Destination Development Partnership.
The ceremony was held at Edgbaston stadium in Birmingham and hosted by radio and TV broadcaster Amber Sandhu.
The winners of the West Midlands Tourism Awards 2025 are below and click through here for the full shortlist
Accessible & Inclusive Tourism
St Mary's Guildhall, Coventry
Business Events Venue
The Eastside Rooms, Birmingham
Café/Coffee Shop of the Year
Gilks' Garage Café, Warwick
Camping, Glamping and Holiday Park
Riverside Cabins, Shrewsbury
Ethical, Responsible and Sustainable Tourism
Riverside Cabins, Shrewsbury
Experience
National Seal Life Centre, Birmingham - VIP Otter Experience
International Tourism
St Mary's Guildhall, Coventry
Large Hotel
Mallory Court Hotel & Spa, Leamington Spa
Large Visitor Attraction
Black Country Living Museum, Dudley
New Tourism Business
Kington Grange, Claverdon, Warwickshire
Restaurant
The Bower House, Shipston-on-Stour, Warwickshire
Self-Catering Accommodation
Ironbridge View Townhouse, Shropshire
Small Serviced Accommodation
Goldstone Hall Hotel & Gardens, Market Drayton, Shropshire
Small Visitor Attraction
Grain & Glass, Birmingham
Tourism Event/Festival of the Year
Shrewsbury Food Festival
