Housebuilder Persimmon Homes has struck a new three season sponsorship deal with Merthyr Town FC.
The agreement comes off the back successful 2024/25 season for the Martyrs and securing promotion as champions of the Southern League Premier Division. The club which is wholly fan owned, will now be looking to build on that momentum.
The deal will see Persimmon’s branding feature prominently on the terrace at Penydarren Park, and across a range of club activities over the course of three seasons. The value of the deal has not been disclosed.
Persimmon East Wales’ involvement comes on the back of its nearby Porth y Dyffryn development in Twynyrodyn.
Lee Hawker, managing director of Persimmon Homes East Wales, said:“We’re extremely proud to partner with Merthyr Town FC, especially at such an exciting time for the club.
“Their promotion is a huge achievement and reflects the spirit and determination that defines the local community.
“As a business building 121 high-quality homes for local families at our Porth y Dyffryn development in Twynyrodyn, we’re committed to supporting the town’s continued growth and success.
“This sponsorship reflects our long-term investment in Merthyr – not just in bricks and mortar, but in the people and places that make the town what it is.”
Matthew George, Merthyr Town FC, said:“We are delighted to welcome Persimmon Homes as our new sponsor.
“Their commitment to a three-year partnership shows real faith in what we’re building here, both on the pitch and in the community.
“After a brilliant season for everyone connected with Merthyr Town, this new relationship gives us even more to look forward to as we take our first steps in the National League North.”
