The Ƶ’s largest lawn care provider, GreenThumb, has been acquired by Swedish-owned homes services group KEYTO. The value of the deal for GreenThumb, which is headquartered at St Asaph in Flintshire, has not been disclosed.
Founded in 1986 GreenThumb has led the Ƶ lawn care market for nearly four decades.
KEYTO said the acquisition is part of its strategy to become a leading, tech-enabled one-stop destination for home-related services internationally.
Paul Edwards, chief executive of GreenThumb, said: “We’re excited to become part of KEYTO’s journey. Their values, ambition, and long-term approach align perfectly with our vision. As part of a wider group, we see great opportunities to evolve our services and outstanding customer experiences.”
Magnus Agervald, chief executive of KEYTO Group said: “GreenThumb is an exceptional company with an impressive history, loyal customers, and a passionate team. We’re thrilled to welcome them to KEYTO and look forward to shaping the future of home services together.”
GreenThumb was set up by Stephen Waring as the Ƶ’s first lawn treatment service. It now serves almost 300,000 customers and operates 220 branches Ƶ-wide, having achieved a 70% increase in revenue and a 365% rise in profit over the past six years.
