Women's urinals are set to appear at events across Europe, the US and Australia, following a near £1 million investment in a Bristol start-up.
Peequal has seen its expansion fuelled by global demand from event companies. The funds will be used to manufacture the next-generation urinals, which can be flat-packed for worldwide export.
The new design features several patent-pending updates and their stackable shape allows nearly three times as many to fit on lorries compared to portable toilets, reducing road congestion and event carbon footprints.
These queue-cutting urinals, which are 2.7x faster to use than portable toilets, have already been featured at 25 events this year, including Glastonbury and the London Marathon.
Co-founders Amber Probyn, 27, and Hazel McShane, 29, estimate that their urinals have been used 1.25 million times since their debut event in 2022.
Users have praised them as "amazing", "innovative" and "game-changing".
Ms McShane said: "We've heard from events and toilet suppliers around the world keen to use our women's urinals.
"Like us, they want women spending less time in queues and more time enjoying the events they love.
"This funding means we can export this British innovation and give the gift of shorter queues to women across the world."
The innovative design allows the urinals to be flat-packed and stacked.
The founders estimate that each lorry can accommodate 56 urinals, compared to approximately 21 traditional portable toilets.
Feedback from women prompted additional engineering enhancements, including reversible occupied indicators and improved splashback protection.
Set to launch for the 2026 season, the units will also be simpler to drain and transport around event venues.
Ms Probyn said that Peequal would collaborate with events, festivals and toilet suppliers internationally to cut queuing times.
She added: "We knew women would welcome any innovation that meant they didn't have to queue for hours.
"What we didn't expect was how much love the urinals would receive, and we've been blown away by the support women give us at events.
"We are really proud to be a female-led startup and we are honoured that so many amazing female investors have chosen to back us."
During this round, the Peequal founders secured £925,000, bringing the total raised across three funding rounds to £1.4m.
This third and latest round was predominantly funded by accomplished businesswomen with a commitment to equality and an instinct for promising ventures.
Julie Davies, impact investor at We Have The Power, said: "It's always satisfying to invest in a service you've used and admired.
"I first came across Peequal when running the London Marathon and it was great to jump the queues in the tense wait to start the run.
"But what I really love is its potential for a huge sustainability impact by reducing toxic waste generation at events."
Music agent Emma Banks, another investor, said: "I saw a short TV clip about Hazel and Amber where they spoke about Peequal and it struck a chord with me.
"I am very happy to help support these two inspiring women tackle an inequality that has been so obvious for a long time, and now has a really great solution."
