THE importance of embracing the Greater Grimsby Town Deal has been underlined by North East Lincolnshire Council’s chief executive, telling a business audience how now is the time to shine as the first of a targeted 100 areas.
Explaining how much of the work on the £88 million project will be for the long term, he used the opportunity presented by the third anniversary of a sponsored support organisation to explain the “four limbs” of the framework signed off 16 months ago.
Telling how a local authority’s role had changed in recent years, from provider to enabler, he said the journey to being the exemplar of a new format of a relationship with government was to “raise the profile, facilitate and build relationships and get down to Westminster and say ‘do you know this place exists’.”
“That’s the fundamental basis of it,” he said. “It is about an area where there is opportunity to do great things on the back of our location.”
Using the green agenda, led by offshore wind – with the town recently securing a commitment for a centre of excellence in operations and maintenance – Grimsby has secured easier access to funding streams, with projects brought together to make an appealing case.
Mr Walsh said: “There are four limbs, the driving of economic growth – the South Humber Industrial Investment Partnership, the enterprise zones at Stallingborough and plans for advanced manufacturing and energy opportunities, and a massive opportunity in business rate return for the area.
“Skills and education – we need to encourage as many of our young people as possible to stay, and give adults who want to retrain, or raise skills, the ability to do that. We are talking to University of Lincoln and Grimsby Institute too, to secure University of Lincoln a place in the area at some point in the future. Skills and education is a big limb.
“Young people. We have the Youth Zone - it is happening, a good thing, a big thing – then there is town centre and port regeneration, and that’s important too.”
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Together Youth Zone, from national charity OnSide, and a university campus could transform a town centre brownfield site off Garth Lane, with Mr Walsh explaining that town centre challenge is not something unique to Grimsby. New housebuilding is also part of the mix.
“We’re paving the way for 99 other towns,” Mr Walsh said, flagging up the fact it is no quick fix to those now following. “There is a health warning, it has taken nearly three years, it doesn’t happen overnight, but it is an opportunity to raise our profile, and we are helping and shaping that. What is pretty clear for all of us is that we are pioneers for something very different, that the government of the day wants to roll out further and further.”
And the importance of unity was emphasised, with the general election having the potential to change the dynamic once again, having already seen a switch of administration locally.
“If there is no consensus in the message, stuff doesn’t happen at the pace we want it to,” Mr Walsh said. “It is for the long term. Traditional regeneration has been short term, transformational regeneration isn’t just about physical stuff, it is about commitment to a place, articulating a permanent plan for fundamental change.
“We are in the spotlight, and the thing about spotlights is batteries run out, and at some point it goes somewhere else. We are in the spotlight now, an area that has had previous industrial decline, where something is happening. There’s a resurgence with offshore wind, we have strong sectors and a huge SME sector. If we harness the opportunity that the Town Deal banner brings, then these things will happen.
“It is long term, it will involve us disagreeing, agreeing, being honest and having the odd scrap, but the opportunity is here to grow over the longer term.”
Town deal ambassador Richard Askam told how talking up the area can play a huge part in adjusting a mindset.
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The personalisation entrepreneur, who added inspirational speaker to his CV, has been brought on board in a promotional capacity by the local authority, keen to ensure the unique gifts it is blessed with are extolled correctly.
He said: “In this place of ours we are deep into the conversation; we are still banging the drum and the drum beat is getting louder and it is getting more rhythmical. I can see plenty of drummers, and I think it is a fantastic time to be here.”
Of the switch from deprivation to aspiration, with the likes of the offshore wind sector an integral part of the new dynamic, Mr Askam, who spoke at this year’s University Centre Grimsby graduation ceremony, said: “In five, 10, 15, 20 years we are going to have the place that people want to be in. This is our soil, why not make it the best soil we can have. We are taking a legacy problem and solving it, not complaining about it, not harping on about it.
“Please tell the story about what is going on here in our little bit of the world, our place where we want to be, our families want to be, and we want to stay.”
The update came at the third anniversary of Investment Hub NEL, an outlet for growth finance support and advice innovatively sponsored by North East Lincolnshire Council.
More than £20 million of inward investment and 520 new jobs are the combined results of the success so far from some 193 cases handled.
A small team of former banking professionals provide the support, highlighting finance opportunities that may not be obvious to those seeking capital.
Anthony Winn, chairman, said: “We just go from strength to strength as a service.”
Speaking to a 100-plus business crowd at Europarc’s Innovation Centre, he told how it has progressed from pure finance to business-to-business opportunity in the borough, supported by the local authority.
“I can see us developing this further,” he said. “We were, in the early days, giving two or three introductions, now we are in double figures. It helps businesses not only find finance and grants but in their trading world too.
“I see us continuing this in the future, moving away from signposting, pointing people in the right direction, far from that. Now we’re warming up both sides, putting them in touch with each other already knowing each others’ background, and it really helps.”
A new support figure in Becky Darnell has been welcomed. She has been brought in as a freelance business development consultant following the departure of Heidi Dodson, who has become a life coach.
Becky, who also supports St Andrew’s Hospice with corporate fundraising, said: “This is a great opportunity to help local businesses to grow.”
Case studies were highlighted, including event host Ted Stanley, of video production business Hammond House Productions, who has grown his business by engaging with the community Investment Hub NEL assists.
“Investment Hub NEL is supported by a local authority that seems intent on providing a level of business support completely unprecedented – an unfair advantage over what other businesses in the region and in fact the whole country,” he said.
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