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Marketing

How AI is being used to boost the East Midlands economy
Economy
Academics and researchers working alongside business to try and give region same presence of areas like Manchester
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Fintech PR agency SkyParlour launches three new divisions and plans to open New York office
Professional Services
Co-founder Angela Yore said the impact of poor communications during the pandemic “could be profound”
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International agency Dept acquires US firm BASIC as it continues expansion
Marketing
BASIC is known for its work with Google, KFC, Patagonia and Airbnb
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KCom Christmas Market aims to lift spirits and boost local business in lockdown
Retail
Employees set to choose gifts from stallholders with other companies axing Christmas parties urged to follow suit
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Redu Group snaps up North East retail gift and loyalty experts
Deals
The Seaham based retail marketing firm has acquired MBL Solutions
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Movers and shakers: The latest appointments, promotions and retirements in the East Midlands
East Midlands
Changes at Blueprint Interiors, marketing agency Hallam, Barratt Developments, The Bardon Group and Wells McFarlane
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Marketing specialists Silverbean celebrate John Lewis contract win
Tech
The Newcastle firm is a specialist in affiliate marketing, and represents companies in a range of sectors
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New figurehead to help lead the Humber's forerunner role in Ƶ green recovery
Marketing
Bill Walker takes over as chair of Marketing Humber just days after Andy Parkinson's passionate Waterline summit address
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Marketing agency Digital Next sees 100% rise in customers over past six months
Technology
The founders said digital transformation is “crucial” for businesses if they want to survive the pandemic
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North East marketing agency appointed to help mobilise 50,000 unemployed into jobs
Employment
The scheme involving Sunderand's Narrative is aimed at people who have lost their jobs due to Covid-19 in the North East, Yorkshire, Derbyshire and Nottinghamshire
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Robin Johnson and Amy Burton join Marketing Derby
Marketing
Robin was until recently business editor at the Derby Telegraph and East Midlands correspondent for BusinessLive
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Love Seafood! Industry organisation launches new brand for long term consumption drive
Food and Drink
Plan is for the powerful message to be built and owned by the seafood industry
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Leicester City renews partnership with one of the biggest Premier League sponsors
Tech
City, who made history with a 5-2 defeat over Man City on Sunday, have continued the deal with the global brand
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Oadby entrepreneur Luke Tobin named one of best in Ƶ
Marketing
His digital marketing agency has worked with Carphone Warehouse, Red Bull and the NHS
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Digital marketing boss liked his office so much he bought the block
Google
Relocating Unity would have cost £20,000 so it made sense to buy the building and stay put
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Communications specialist invests £500,000 in digital mailroom
Outsourcing
Its clients work in energy, water, financial, retail, telecoms, travel and leisure, construction and the public sector
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Marketing agency completes big contract for Ƶ vehicle technical college
Technology
College is based at the Motor Industry Research Association – a global vehicle testing facility in the Midlands
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Stadium sponsor search underway as KCom drops Hull naming rights
Economic Development
Community partner role taken on by city broadband and telecoms giant
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Why Grimsby is wishing it could be 'Fishmas' every day
Food and Drink
Icelandic seafood marketing campaign is making waves and the Ƶ's seafood capital is keen to capitalise
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Swap Shop helps SMEs help each other through downturn
SMEs
Just like the original 1970's BBC show hosted by Noel Edmonds, Keith Chegwin, Maggie Philbin and John Craven
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Awards judge on how adversity can breed success - and the importance of celebrating it
Awards
Awards deadline looms large as Humber marketeer expects strong stories of business courage to emerge from Covid pandemic
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Client wins boost birthday celebrations for True Studio
West Midlands
Black Country studio launched by trio after redundancy last summer is marking its first birthday with new briefs
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Marketing firm wins eight new clients and £1m in new revenue during lockdown
Enterprise
Liberty Marketing has seen a 30% growth compared to pre-lockdown
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Emma Barratt opens East Midlands branch of virtual business support agency Get Ahead VA
Marketing
Emma was keen to use her entrepreneurial flair to run her own business, and has now taken a franchise with Get Ahead VA
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