Hull health tech company Moodbeam has launched an app aimed at better supporting businesses and their employees in a post-pandemic environment.
The pioneering wellness reporting tool is being further developed, with the work based on feedback from existing users.
It is described as an evolution of its unique wearable solution to understanding and appreciating how employees are feeling at work via real-time reporting.
Moodbeam was founded in 2016 by the Gadget Shop founder and Red5 co-founder, Jonathan Elvidge, and former journalist Christina Colmer McHugh, who came up with the concept after her daughter became anxious at school. It won the Innovation Partnership Award at the 2019 Barclays Entrepreneur Awards in London.
“The pandemic changed everything when it came to how, where and why we work, and we have adapted our offering in line with that and feedback from users to ensure Moodbeam provides businesses with the best tool possible to add to their approach to staff wellbeing,” Christina said.
“It’s more important than ever that we find new ways of giving staff members a voice, and a method of providing real-time feedback on things in a manner that doesn’t rely on being in the same room. While many businesses are beginning to make a return to the office now restrictions have lifted, most are doing so under a hybrid approach, which is where technology can help with keeping everyone connected.”
The technology allows users to directly input their mood entry at any given time and acts as a conversation starter, providing the employees with a voice within the organisation.
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As with Moodbeam’s wearable formats, the user will press a yellow button to input a happy report, and a blue button for an unhappy one. This data is then tracked within the new, streamlined dashboard to allow visualisation of patterns and a positive conversation.
The data collected by Moodbeam’s dashboard can act as a catalyst for positive change. If there is a particular team or location that is tracking a much more positive happiness pattern, the business leader can go in and identify why this is and ideally replicate this across other areas of the business.
The app-only version will be free for up to 10 users, allowing employers the option to trial the uptake and engagement within its staff body before taking out larger subscriptions.
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Christina added: “Moodbeam is all about gaining a true understanding of situations, taking successes and failures forward as learnings in a manner that brings teams together to create the changes when and where they are needed the most.
"This new subscription model – with a set number of free users – allows smaller teams to try the approach and ensure the buy in needed from staff to make a real success of the software, without huge financial strain. It’s also then scalable for businesses of any size.”
The business has also adapted its physical device. The original wearable wristband will remain available, aimed largely at Moodbeam’s consumer base, while a new lanyard - The Pod - has been developed for business use, which will include access to the app.
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