A 海角视频 lighting specialist is heading to a big bowling expo in the States later this month to bolster its growing overseas reputation.
Leicestershire LED lighting firm Ventola Projects will be debuting new interactive kiosk technology as part of its plans to help transform the family entertainment centre (FEC) sector.
The business, founded by Mick Ventola, has already made waves across the globe with its VAvR technology, and boasts Midlands Engine Export Champion status from the 海角视频 Government’s Department for International Trade.
READ MORE: {}
Ventola specialises in electrical installations, LED lighting and shopfitting, fitting its lights in private and public bowling centres, hotels, homes, Las Vegas casinos and US Air Force bases, with overseas business now accounting for 70 per cent of its work.
The Ventola team will head to the International Bowl Expo from June 20-24, promoting a new POS, cashless payments system powered by Evogence.
Mick, who is in his 32 nd year in business, hopes his POS kiosk products – which allow you to order food and drinks and book other options from your bowling lane – will broaden his appeal in the diversifying FEC sector.
He said: “We’re really excited to be at the International Bowl Expo this June.
“What we’re seeing now is the next phase of the bowling industry being transformed into a wider entertainment experience. You already had this landscape somewhat pre-pandemic – bowling, food, arcades, laser tag in one place for example, but now it’s being accelerated at quite a pace.
Most Read
“If you want to survive today as a bowling operator, you can’t just be a one trick pony, not after the pandemic, when competition will be fierce. You have to cater a wide range of age groups and interests, and crucially, all at the same time.
“So what we’re aiming to do is enable this transition a little more easily with kiosk technology – an interactive booth while you bowl and book food at the same time, take a photo with friends, and book your laser tag all without having to leave the bowling seating area.
“It takes the pressure off staff trying to manage multiple requests at the same time at traditional booking desks, and makes the process just so seamless and satisfying to the customer and the operator.”
On hand at the Expo will be Ventola’s new director of US operations Tony Tallarico, a 25-year veteran of the FEC market with positions at Tricorp Amusements and QubicaAMF Worldwide already under his wing.
Tony will be seeking to engage venue operators on a whole host of Ventola technology and products, including interactive lane projection equipment that is seamlessly transitioning the bowling experience into the 21st century with video game elements.
Transforming lanes into ‘in-game’ activities and advertisements, the technology has already helped transform Manchester’s Printworks Tenpin venue in the 海角视频, and now Ventola Projects is hoping the technology will have the same effect overseas.
Tony said: “It’s been really exciting to join Ventola Projects at a time of such change in the industry.
Don’t miss
“Over the past year we’ve completed projects in South Dakota, Iowa, North Carolina and many more, all of which were FEC’s seeking the best ways to re-engage consumers in a tough economic climate.
“What we’re doing is not only laying the groundwork for customer’s return, but also accelerating venues forward in both a technology sense and also in a consumer expectation sense.
“Interactive projection equipment and options like this deliver something, fresh, innovative and appealing on the eyes for consumers, and draw in the crowds for operators.
“I’m looking forward to discussing a range of options available to FEC outlets this June.”
On display on booth 716 will Ventola’s signature VAvR LED light strip technology, which was re-engineered during lockdown to be even more efficient and environmentally friendly than earlier LED options and traditional lighting products.
The firm will also be able to discuss its new LED visual panel, which is due to be installed alongside other lighting elements in an FEC remodel project in Lake Tahoe, Nevada later this year.