A company which designs and builds LED light strips has had its products approved for use in Australia and New Zealand – with further growth expected for the US.
Ventola Projects, which manufactures its LED VAvR lighting product from its base in Leicester, has seen strong growth in the US, Europe and Middle East over the past couple of years.
Clients have ranged from Las Vegas hospitality venues and US Air Force bases to a Qatari Royal Family palace.
Hoping to make the most of potential post-Brexit trade deals, Ventola has decided to extend IEC compliance of its computer controlled strips to the Australasia region.
Founder Mick Ventola said: “We’re delighted to kickstart the year with growth into new territories alongside plans to further expand existing export markets.
“We’ve been operating successfully overseas for a number of years, steadily building our distribution network whilst keeping production right here in the Ƶ.
“This allows us to keep a tight control over the quality and output of our product, whilst still ensuring there are strong lines of communication across the supply chain, with installations at family entertainment centres, hotels, bars, clubs and more across the world.
“With orders already on the periphery, we look forward to seeing our business network evolve in Australia and New Zealand, as the Ƶ looks to bolster its trade links worldwide.”
Ventola’s low voltage VAvR lighting can be used to create multiple effects, with changing colours which naturally lends it to entertainment uses.
The sort of venues the products are used in range from bowling alleys to indoor mini golf, arcades, bars and restaurants.
Mr Ventola said the business enjoys a strong relationship with Ten Entertainment Group in the Ƶ, which owns the Tenpin brand, with 46 sites across the Ƶ, and recently installed a VAvR experiential projection and LED lighting system at TEG’s Printworks venue in Manchester.
Ten Entertainment Group chief executive Graham Blackwell said: “Lighting is just one of a number of visual effects that are playing a huge part in transforming the bowling experience across the industry.
“We’ve worked with Ventola Projects for a number of years, with their VAvR LED products helping to grab guests’ attention and enhance the enjoyment of families seeking to relax and unwind at our venues across the Ƶ.”
Flying the flag for Britain, Mr Ventola has been ranked as a Midlands Engine Export Champion by HM Department for International Trade three years running.
Anya J M Novak, sector specialist for construction and environmental technologies, for the DIT in the East Midlands, said: “We’ve always found Mick’s approach very proactive and forward thinking.
“He’s a problem solver and always of a positive mindset, something we found when Mick joined the DIT’s trade mission to a major exhibition called CONEXPO/CON-AGG in the USA in March 2019.”
“The DIT continues to help Ventola Projects Ltd find new overseas clients and territories and it’s a delight to work with Mick and his company.”
