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'Wrenovations' hit the screens with screams of laughter likely

North Lincolnshire kitchen giant Wren launches Winter Sale push during Celebrity Gogglebox

Wrenovations - Wren Kitchens' Winter 2019/2020 ad
What to do with Aunt Dottie's presents? Wren Kitchens' Wrenovation television advert.(Image: Wren Kitchens)

Wren Kitchens has made its Christmas advertising campaign real this year, delivering some television gold from the homes it has transformed.

More than a dozen ‘Wrenovations’ feature in the Winter Sale ad, capturing family moments all viewers can relate to.

The 30-second commercial includes 60 actors, and ‘premieres’ during Sunday's Celebrity Gogglebox 2019 on Channel Four.

Wren Kitchens’ marketing director, Rich Walker, said: “We are really excited about our latest campaign. Each scene was filmed in real Wren customer kitchens, and it’s great to showcase the ‘Wrenovations’ that they are so proud of with real life moments that viewers can relate to.”

Created by Tribal Worldwide London and produced by Merman who have filmed commercials for the likes of Aldi, M&S, O2, Boots, McDonalds and Specsavers, it was built on a simple premise that “Wren doesn’t just offer beautiful looking kitchens, each kitchen is cleverly and thoughtfully planned by Wren’s expert designers around how people live”.

It took a 75-strong production team four days, using properties across the South East.

Wren Kitchens' Wrenovation ad for Winter 2019/20.(Image: Wren Kitchens)

The ad opens with a young couple having the family round for a Sunday roast, and it captures the mother-in-law’s envious expression as she watches the slide-and-hide oven door glide out of sight. It simply states: “With Wren, you get more than just a slide-and-hide oven ...you get a jealous mother-in-law too.”

Then it follows with a further four scenarios including a stroppy teenager storming out of a room and slamming the kitchen drawer – only for the soft-close mechanism to stifle the tantrum. And elderly Aunt Dottie gifts a couple a ghastly tea pot which they politely enthuse about, then stash it at the back of a deep corner cupboard!