A quirky collaboration between two iconic Welsh brands has created a “marriage produced in foodie heaven”.
Food company Bwydydd Madryn and the Purple Moose Brewery have joined forces to launch a new tastebud-teasing chutney.
The relish from Madryn’s Calon Lan range has been infused with the deep malty and blackcurrant flavour of Purple Moose’s multi-award-winning Dark Side of the Moose beer.
It’s the latest in a series of new products unveiled by Madryn who earlier this year opened a new warehouse in Pwllheli to cater for their growing order book.
The expansion came about in part because the launch of their successful new www.blasus.cymru website to enable the company to sell direct to customers as well as through supermarkets, convenience stores and restaurants across Wales.
According to managing director Geraint Hughes, they were looking to add a new chutney to their stable of cupboard products because of soaring demand.
They approached the Purple Moose Brewery in Porthmadog who were only too pleased to have the opportunity to work together.
After experimenting with several of their different ales, they plumped for the popular Dark Side of the Moose beer as the perfect partner for the new chutney.
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Geraint said: “We wanted to create something a bit different with our savoury chutneys and wanted to link up with another Welsh brand, so we approached Purple Moose.
“Chutneys have been making something of a comeback in recent years and the demand for them has been growing significantly.
“Working with another Welsh brand in this way works on so many different levels and Purple Moose beer is a personal favourite of mine.”
Purple Moose managing director Lawrence Washington is equally delighted with the outcome of the collaboration, as it involves his personal favourite beer, Dark Side of the Moose – so named because he is a big fan of supergroup Pink Floyd and their hit album Dark Side Of The Moon.
Like Madryn, Purple Moose is going from strength to strength and now employs more than 40 people at the brewery, the town’s Australia pub and their two shops in Porthmadog and the newly opened store in Betws y Coed.
Lawrence said: “It’s brilliant to be able to collaborate with Madryn, because it improves the offering of the fantastic food and drink producers we have in North Wales.
“It showcases us and hopefully it helps Madryn as well, providing another route to market for our products.”
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