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Retail & Consumer

Sales hit top gear for Peacock & Binnington as Covid backlog and branch growth bring record revenues

Agricultural machinery specialist records huge turnover uplift as it closes in on 130 years in business

A Massey Ferguson 8740S readied for delivery to a customer. Dealership Peacock & Binnington has recorded strong growth in its latest financial results.(Image: Peacock & Binnington)

North Lincolnshire-headquartered agricultural machinery dealership group Peacock and Binnington has seen sales soar by more than a third as production returned to factories.

The 2020 record revenues of £68.7 million were left in the tracks of 2022’s performance as it generated £88.3 million in the calendar-aligned financial year.

It was 34.6 per cent up on 2021’s £65.6 million as a backlog of orders accumulated during Covid was met by the Brigg operation. Major supply chain issues were felt across the automotive industry and wider manufacturing sector in the wake of the pandemic, with microchip shortages at the fore. It came against a backdrop of increased demand due to Russia's invasion of Ukraine impacting on wheat production.

Read more: Port grain investment earns its bread as volumes increase with bumper º£½ÇÊÓÆµ surplus

The acquisition of a sixth dealership was also credited with supporting the growth, with Franks Curtis of Kirby Misperton added late the previous year, expanding the “geographical influence into North Yorkshire” in a strategic move for the business.

Profits were up 58 per cent at The Old Foundry, from £397,897 to £630.950, with headcount up 16 to 166.

Fourth generation chair Nicolas Peacock, presenting the first results since the loss of his father, Michael, in February, said: “Demand for new machines remains strong. The buoyant used machinery market means the value of part-exchanged machines remains high, coupled with an attractive taxation regime that has helped drive revenue growth. Certainty over the next generation of subsidies and supply chain delays means that farmers continue to order new machinery.

“Company performance remains in line with expectations and the directors are pleased with the company's resilience and remain confident about longer term prospects.”