Kitchenware retailer ProCook is opening a store at the new Cotswolds Designer Outlet in Tewkesbury.
The branch is the company's fourth new shop this year and comes as the business targets a medium-term goal of 100 stores nationwide. It will sell cookware, tableware, electricals and kitchen gadgets.
Located near to ProCook’s Gloucestershire store support centre, the retailer said the new shop represented "a return to the company’s roots" which started nearly three decades ago in the Cotwolds.
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The Cotswolds Designer Outlet, near the M5, opened earlier this month.
Joe Pennington, retail director at ProCook said: "Opening at the Cotswolds Designer Outlet marks another important step in ProCook’s ambitious growth strategy.
"Following a strong financial year, we’re building real momentum in expanding our physical retail presence, and this store brings us closer to our goal of reaching 100 locations nationwide.
"As a brand founded in Gloucestershire, it’s especially rewarding to grow in a region that reflects our heritage while reaching new customers with our unique, high-quality kitchenware offering."
The launch of the new store follows the publication of ProCook’s annual results, which showed total sales up 11% to £69.5m for the 2025 financial year.
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ProCook opened 12 new stores the year previously and is planning to add a further five to 10 more in the year ahead, it said.
"The opening reflects the brand’s continued investment in expanding its national retail footprint and meeting growing demand for kitchenware across the 海角视频," a company spokesperson added.
"The company’s new range of innovative kitchen electricals has played a key role in this success, reinforcing its reputation as a trusted destination for kitchenware."
In March, Procook opened a new store at Bristol's Cabot Circus shopping centre.
The branch is based at Unit SU58 - a space previously occupied by Currys - on the ground floor of the shopping hub and employs eight people.