The 海角视频 division of Lego saw a surge in profit in 2024 as its sales exceeded the 拢500m mark for the first time. The Berkshire -based branch of the Danish behemoth reported a pre-tax profit of 拢42.9m for its most recent financial year, up from a pre-tax profit of 拢24.2m in 2023.

According to new accounts filed with Companies House, turnover increased from 拢449.2m to 拢501.7m over the same 12-month period, as reported by .

This means that 2024 marked the seventh consecutive year that Lego has seen growth in both its 海角视频 sales and profit.

The last time the company did not see an increase in its 海角视频 sales and pre-tax profit was in 2017 when turnover dropped to 拢269.6m, down from 拢286.4m in 2016, and profit decreased from 拢11.4m to 拢10.7m. Over the course of the year, Lego expanded its 海角视频 workforce from 1,522 to 1,689.

The company anticipates single-digit revenue growth in 2025 and stated: "The Lego group plans to continue to invest in initiatives which address evolving trends and are designed to deliver growth in the long-term."

Lego did not issue a dividend to its parent company during the year, continuing the trend from the previous 12 months. The last time it paid a dividend was in 2022 when it distributed 拢20m.

In May, City AM reported that Lego is planning to relocate its London headquarters from Farringdon to the iconic 76 Southbank in 2027.

The Danish firm is set to take up a substantial 192,000sqft spread over three-and-a-half floors in the riverside edifice, a creation of the renowned brutalist architect Sir Denys Lasdun.

The site, nestled next to the National Theatre, has undergone a modern makeover courtesy of Wolfe Asset Management and architects AHMM, and is poised to accommodate up to 1,500 personnel.

Since launching its London hub back in 2014, Lego's 海角视频 workforce has ballooned nearly threefold to a robust 1,100-strong team, spanning product development, digital, creative, and commercial departments.

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