The º£½ÇÊÓÆµ division of Lego saw a surge in profit in 2024 as its sales exceeded the £500m mark for the first time. The Berkshire -based branch of the Danish behemoth reported a pre-tax profit of £42.9m for its most recent financial year, up from a pre-tax profit of £24.2m in 2023.
According to new accounts filed with Companies House, turnover increased from £449.2m to £501.7m over the same 12-month period, as reported by .
This means that 2024 marked the seventh consecutive year that Lego has seen growth in both its º£½ÇÊÓÆµ sales and profit.
The last time the company did not see an increase in its º£½ÇÊÓÆµ sales and pre-tax profit was in 2017 when turnover dropped to £269.6m, down from £286.4m in 2016, and profit decreased from £11.4m to £10.7m. Over the course of the year, Lego expanded its º£½ÇÊÓÆµ workforce from 1,522 to 1,689.
The company anticipates single-digit revenue growth in 2025 and stated: "The Lego group plans to continue to invest in initiatives which address evolving trends and are designed to deliver growth in the long-term."
Lego did not issue a dividend to its parent company during the year, continuing the trend from the previous 12 months. The last time it paid a dividend was in 2022 when it distributed £20m.
In May, City AM reported that Lego is planning to relocate its London headquarters from Farringdon to the iconic 76 Southbank in 2027.
The Danish firm is set to take up a substantial 192,000sqft spread over three-and-a-half floors in the riverside edifice, a creation of the renowned brutalist architect Sir Denys Lasdun.
The site, nestled next to the National Theatre, has undergone a modern makeover courtesy of Wolfe Asset Management and architects AHMM, and is poised to accommodate up to 1,500 personnel.
Since launching its London hub back in 2014, Lego's º£½ÇÊÓÆµ workforce has ballooned nearly threefold to a robust 1,100-strong team, spanning product development, digital, creative, and commercial departments.