The Welsh Rugby Union has renewed its long-standing partnership with Heineken.
The deal extends the Dutch brewing giant鈥檚 pourage rights for its beer and cider products at the Principality Stadium until 2025.
The WRU first entered in a pourage deal with Heineken in 2012, which means the company is now set to become one of Welsh rugby鈥檚 longest running partners.
The commercial value of the contract for the WRU has not been disclosed.
The union's sales and marketing director, Craig Maxwell, said: 鈥淲e are delighted to extend our partnership with Heineken for a further six years.
鈥淭he customer experience at Principality Stadium is something that we take extremely seriously and it is vital for us to have the right partners to help support this.
鈥淲e are continually adapting our offer to suit the needs and demands of a modern rugby, concert and event audience as shown by our recent adoption of a permanent, 4,200 capacity, alcohol free Zone in our north stand.
鈥淭he fact that Heineken has been so supportive of this initiative, providing Heineken Zero to customers in this area and elsewhere, as well as joining and initiating a range of campaigns around sensible drinking, shows what an ideal fit the world renowned brewer is for Principality Stadium.鈥
Regional sales director for Heineken, Glyn Glover, said: 鈥淗eineken 海角视频 are delighted to announce our beer and cider pouring and sponsorship partnership with the Welsh Rugby Union and Principality Stadium
鈥淭he latest contract will extend the partnership to over 10 years collaborating.聽 During that time, we have delivered together many outstanding events at the Principality Stadium.
鈥淔rom concerts and boxing to speedway and of course rugby.聽 We look forward to continuing the partnership and to many more unforgettable experiences at the s
