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A second Loose Woman has been secured as a brand ambassador by Cleethorpes online fashion house Tilletts Clothing.

Denise Welsh will follow in the footsteps of Coleen Nolan, recruited for the spring collection.

The actress and presenter, who starred in Coronation Street, Waterloo Road and Hollyoaks before becoming a regular panellist on ITV’s daytime chat show, was a strong choice for the team, based in Wilton Road, Humberston.

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Managing director Melanie Tillett, who can often be found in front of the camera on the firm’s social channels, said: “'We are so excited to have Denise on board as a brand partner. After the success of our spring campaign with Coleen Nolan we were keen to embark on our next collaboration.

“After much discussion amongst the team we all agreed that Denise Welch would be the perfect fit for our summer collection. She's extremely enthusiastic about our clothing and our entire ethos and an absolute pleasure to work with. We can't wait for everyone to see what we have in store.”

She is to work closely with the team, building social content with the purpose of creating brand awareness for the company.

Established in 2006, initially with physical boutiques in the resort and Louth, Lincolnshire, Tilletts aims to provide quality at affordable prices for every woman.