Biscuits and cookies made with insects at a Pembrokeshire bug farm are now being sold by Selfridges.
St Davids-based Bug Farm Foods, which was established in 2017 by husband and wife team in chef Andy Holcroft and entomologist Dr Sarah Beynon, have launched a range of their products through Selfridges' online food hall.
They include their Mocha Chilli Crunch Cricket Cookies and Spiced Orange and Laverbread Buffalo Biscuits.
Both products are bundled-up with insect powders and whole insects.
The firm's Cricket Cookies and Buffalo Biscuits are also available at the five star Celtic Manor Resort in Newport.
Mr Holcroft said: “These products are an easy way in to trying this new food of the future.
"The biscuits are made with insect powder so you don’t see any whole insects in them.”
Each Cricket Cookie contains about 20 crickets, while there are 180 buffalo insects (also known as lesser mealworms) in each Buffalo Biscuit.
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The story of the business and their Cricket Cookies featured in 2017 BBC1 documentary The Bug Grub Couple’.
The programme ended with the Celtic Manor Resort’s chief excee Ian Edwards agreeing to stock these innovative, foodie gifts from Wales.
The resort also partnered with Bug Farm Foods to open a pop-up Grub Kitchen restaurant, featuring a menu of edible insects, at its Newbridge-on- Usk restaurant last summer.
Mr Holcroft is the the founder of Grub Kitchen – the 海角视频’s first full-time edible insect café which he opened in 2015, while his partner is the founder of Dr Beynon's Bug Farm visitor attraction, research centre and farm. The centre links invertebrates, food production and wildlife conservation.
Dr Beynon said: “Including food made from insects in your diet is one way to make a sustainable, ecologically sound food choice. Insects are extremely efficient at converting their feed into protein for us and they are also full of other important nutrients.
"For example, our insect powders are up to 70% protein, contain all nine essential amino acids and are high in many important vitamins and minerals such as vitamin B12”.
The business is being supported by the Welsh Government. Dr Beynon said: “We have great people around us from Welsh Government who get what we’re trying to do and encourage us to develop these innovative products.
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"We’re delivering something brand new to the 海角视频 and have received grants and access to support services, which have strengthened our supply chains from field to fork.
It’s terrific that this pioneering, sustainable, globally significant work is being supported in Wales, and we hope we’re playing our part in helping Government here promote Wales globally as a food nation.”