On the Beach is forecasting another prosperous summer of travel in 2025, following a spike in early bookings.
The London-listed travel company reported a 10% year-on-year increase in total transaction value (TTV), a metric for ticket sales, for the forthcoming summer season, as reported by .
Group TTV for holidays planned from March to June has also seen a 17% rise. According to current booking trends, this summer is set to outperform last year's significantly, although On the Beach maintains its full-year profit forecast, as stated in a market announcement.
CEO Shaun Morton highlighted robust demand for city destinations such as Amsterdam, Paris, and Krakow, with package holidays to the Republic of Ireland also proving a hit.
"The success of these early-stage strategic initiatives combined with the growth in our core beach proposition gives me the confidence that summer 2025 will be significantly ahead of summer 2024 and the group will deliver FY25 adjusted pre-tax profit in line with market expectations," added Morton.
This comes on the heels of a record-breaking year for On the Beach, during which the Manchester-based firm capitalised on the soaring demand for European holidays.
The company announced on Tuesday that it had completed 64% of a £25m share buyback scheme initiated in December.
Shares saw an approximate 1% rise in early trading. In their note, Panmure Liberum analysts highlighted the success of On the Beach's "low-cost/no commitment" model in offsetting broader inflationary pressures.
"We leave our FY25E adjusted PBT forecast for £38.9m unchanged," they said.
