Over the past year, investors have entrusted £6.1 billion into Manchester-based AJ Bell, bolstering its customer base by 14 per cent.

The performance, while strong, was anticipated and consequently met rather than exceeded analyst expectations, leading to a subdued reception from some quarters, as reported by .

"Given the outperformance delivered by both Quilter and IntegraFin during the quarter, we believe that AJ Bell's in-line performance may be seen as a slight negative," observed Investec analysts Rahim Karim and Jens Ehrenberg.

Notably, despite this, the firm enjoyed a robust 54 per cent surge in share price since the beginning of the year, as pointed out by Investec experts.

AJ Bell's rival, Quilter, meanwhile posted impressive results yesterday, successfully adding £1.4 billion in new funds over the last three months, a feat that has buoyed its stock by five per cent during the same period.

Nevertheless, AJ Bell's inflows experienced an exceptional 45 per cent increase from the previous year, raising total platform assets under management to £86.5 billion, exceeding the £85.8 billion projected by Investec.

"Our strategy is centred on our dual-channel platform which serves both the advised and direct-to-consumer platform markets using a single technology platform and single operating model," clarified AJ Bell CEO Michael Summersgill, highlighting the efficiency and growth potential of the companys operational approach.

While the company excelled in the advised sector with customer numbers growing by eight per cent to 171,000, it was in its direct-to-consumer division where the company witnessed explosive growth, seeing an influx of 54,000 new patrons.

Investec analysts have commended the firm's dual-channel operation mode, taking solace in the fact "that the group continues to demonstrate continued market share gains," while also acknowledging the robust double-figure growth of AJ Bell's managed portfolio service amidst a tough market environment.

Summersgill noted the progress in discussions: "We continue to advance discussions around the creation of a supportive legislative environment for long-term investing through simplification of the ISA system and long-term pension tax stability."

He also pointed out the impact of heightened media attention as the Budget looms: "Amidst increased press coverage ahead of the upcoming Budget, we have seen a noticeable change in both customer contributions to pensions and tax-free cash withdrawals."

Furthermore, Summersgill disclosed the company's proactive stance with policymakers: "We have therefore made representations to the Treasury calling for a commitment to a pension tax lock in the Budget, guaranteeing stability in key pension tax legislation for at least this parliament."

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