A kitchen company is fighting back despite the tough Ƶ trading conditions through investment in machinery and business support.
Interiors by Design, in Wigston, Leicestershire has been helped by the Leicester and Leicestershire Enterprise Partnership Business Gateway Growth Hub to help it build resilience and grow – in the face of rising rents, rates and general inflation.
The business is led by directors Mohammed Essajee and Simon Colebourne who met when Simon and his dad Neil – who were kitchen fitters for MFI – would come in for supplies from Mohammed’s family DIY shop.
When MFI closed, they approached Mohammed to set up a kitchen design and installation business at his high-street location.
Though it started small, with a tiny showroom above the DIY shop, Interiors by Design has since expanded into the premises next door. They’ve also gone from a small workshop in Carlisle Street in Leicester to a bigger space in South Wigston with new machinery.
Today they design, manufacture and install kitchens and bedrooms and supply to other showrooms, fitters and house builders, giving them both retail and trade business.
Mohammed said: “Things were ticking along but we got to the stage in 2020 when we said we needed to go for it. But everything at the workshop was being done by hand. It was restricting our growth and limiting capacity.
“I spoke to business adviser Joanna Moore [at the Business Gateway Growth Hub] about grants and at the time there was a growth grant available.
“With Jo’s help, we were successfully awarded £25,000 towards the purchase of a vertical CNC machine and an edge bander. Our total investment was over £90,000.
“The new machinery is more accurate – we’re saving time and it has improved efficiency.
“Whereas in the past we’d complete one or two kitchens a week, now we can do four or five, probably more. It’s a matter of generating more business now.
“Jo’s also helping with a three-year plan and has put us in touch with high growth specialist, Stuart Ross to take us to the next level.”
Staff numbers have gone from three to seven, including Mohammed’s wife Tasneem who oversees social media marketing and the business is looking to take on another person for the workshop and a site manager.
Mohammed said he was optimistic about the future: “From the design stage to manufacturing to installation we have control along the whole process. Not many independent businesses manufacture as we do.
“I’ve been given all the additional tools I need by the Business Gateway. It’s not just the grant, it’s the courses, the advice, the peer2peer sessions. Having these guys on board saying you’ve done this, but you could have done this, or you should be doing this… it’s been a like breath of fresh air.”
Joanna Moore said: “Despite current economic challenges Interiors by Design has ambitions to keep growing. They are a great example of a business that has taken advantage of the Business Gateway by using our services as and when needed. We’ve worked together on the financial side including cash flow forecasting, particularly important right now.”
