Fast growing US home security company SimpliSafe has selected Manchester as the location for its new 海角视频 headquarters.
SimpliSafe will oversee the 海角视频 launch of its smart home security system from its new home in Spinningfields.
Founded in 2006, SimpliSafe provides two million American homeowners affordable professional grade monitored home security with no long-term contracts.
In its first six months, SimpliSafe 海角视频 has built a team of five customer support and sales representatives in its Spinningfields call centre, with plans to double the size of the team by the end of the year.
Following the appointment of Jonathan Wall, 海角视频 general manager, in January, SimpliSafe has also started to build out the 海角视频 marketing team.
Will Brooks – who has joined them from Missguided - has been brought in as 海角视频 product manager to lead the e-commerce offering, alongside Andrew Thompson who has joined the team as the 海角视频 head of brand and communications, following a fruitful career working with brands including Sage and Iceland Foods.
The company has also built a network of local partners who have supported in getting the 海角视频 operations off the ground, including; MIDAS, Manchester’s inward investment agency, the Northern Powerhouse Investment Hub, Trafford Park-based CAE Logistics who hold stock and help fulfil orders, Forward Roll Recruitment and Carat Manchester, Media and Advertising Agency – part of Dentsu Aegis Network – who are supporting SimpliSafe in delivering a multi-channel marketing strategy.
Mr Wall sid: “We’re really excited about our new 海角视频 headquarters in Spinningfields and thrilled to be a part of the Manchester technology culture.
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"We chose Manchester to be our 海角视频 HQ for many reasons including the exceptional international travel links, convenient travel times to London but none more important than the incredible depth of talent that can be drawn upon in the Manchester technology and marketing scene.
“Our aim is to build a 海角视频 Marketing, Digital and Support business at our 海角视频 HQ and Manchester was top of our list.
“This year is all about building operational excellence, taking a test and learn approach, whilst listening and reacting to customer demand which will allow us to perfect the product drive scale and deliver against our mission statement “Every Home Secure” in the months and years to come.
“Recent studies also suggest three quarters of 海角视频 homes have no security system², so there couldn’t be a better time to bring our award-winning solution into the 海角视频 and make our presence known on the Manchester scene.”
Tim Newns, CEO of MIDAS, said: “The technology and security sectors are currently driving record levels of investment in Greater Manchester and SimpliSafe is one of the latest firms to establish operations in the city region; enabling them to capitalise on the high-growth market and the wealth of expert tech talent available here.
“Greater Manchester is also a hotbed for innovation and collaboration, providing the security company with ample opportunities to join forces with other world-leading brands that have also chosen to establish operations in the city region.”
Natalie Bain, deputy director of the Northern Powerhouse team at the Department for International Trade which helped advise Simplisafe on its expansion to the 海角视频, added: “The company’s growth plans will benefit from the North’s skilled workforce, easy connections to airports and to London and the availability of competitively-priced real estate.”