A music school which teaches primary-age children with in-school band lessons has opened its second º£½ÇÊÓÆµ base in Birmingham.
Rocksteady has expanded out of its Hampshire heartland by launching a new home in the JQ Modern building in the Jewellery Quarter.
The move has already created 20 new jobs in the city with a further 100 staff set to be recruited over the next three years.
Rocksteady already works at more than 200 schools across the West Midlands and, through its foundation arm, has given £300,000 worth of free music lessons annually in the region.
This has enabled more than 1,000 disadvantaged children across the region to have access to music lessons.
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The school's chief executive Scott Monks said: "We're big believers in the power of music to change lives for the better.
"Our new Birmingham base will support our mission to help as many children as possible realise the social and wellbeing benefits of music while creating skilled and rewarding roles for local musicians and music lovers.
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"We're looking forward to supporting the West Midlands' already thriving creative industry as we expand our team here over the coming years."
A launch event was held to mark the official opening of the school in the same week the city said goodbye to Black Sabbath’s legendary singer and son of Birmingham Ozzy Osbourne following his recent passing.
The opening was attended by Jim Simpson, managing director of independent label Big Bear Records and Black Sabbath's first manager, alongside West Midlands Deputy Mayor Sharon Thompson.
Mr Simpson added: "What a terrific project. Anything that introduces the joy of playing music to young people has to be welcomed with open arms and this enterprise really does hit the button."
Cllr Thompson said: "Our region has a world-renowned musical heritage so it's no surprise that Rocksteady has chosen to continue their growth right here, the birthplace of heavy metal, Two Tone and many other music genres.
"They're helping us to create a legacy to icons like Ozzy Osbourne by giving young people more opportunities to make music, sing, have fun and maybe even start their own career in the creative industries."
The West Midlands Growth Company, the region's official investment promotion agency, supported the investment into the city by Rocksteady Music School.