Plans have been revealed to revamp the home of a derelict former watch factory in Birmingham to create new housing.

The Pickstock Group is hoping to win the city's backing to regenerate the site of Bill House in Soho Hill, near Handsworth.

The Shropshire-based company wants to create 115 new houses and apartments alongside an 80-bed care home.

The 2.5-acre site has been vacant in recent years,

Bill House was formerly known as the Denbro Works which was built for the Dennison Watch Case Company and would be demolished to make way for the new accommodation.

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Pickstock's development director Liam Davies said: "The scheme offers a dynamic approach to different housing typologies, offering affordable housing, open market sale and lease options, alongside a supporting care provision offer."

Jewellery Quarter-based firm Glancy Nichol Architects has designed the scheme.

Managing director Adam McPartland added: "This will be a comprehensive redevelopment of a brownfield site that is sensitive to the local characteristics, providing multi-generation living, aligned with the needs of the local community.

"The scheme will create a sense of place that feels authentic, uplifting and contributing to the wider regeneration and delivery aspirations for the area."

Planning consultancy RPS is also working on the scheme.

CGI of plans to redevelop the site of Bill House, in Soho Road, Birmingham
CGI of plans to redevelop the site of Bill House, in Soho Road, Birmingham

Director Jacob Bonehill added: "These proposals offer an opportunity to deliver much-needed new homes and employment opportunities beyond the city centre.

"While the continued renaissance of the city core should be celebrated, for far too long the benefits of growth have been focused within the Inner Ring Road.

"This is precisely why the vision set out in the Central Birmingham Framework 2045 rightly looks to support developments like this in locations such as Soho Hill."

Chairman of Soho Road Business Improvement District Bob Balu said: "We are pleased to support and endorse the proposals for the redevelopment of Bill House on Soho Hill.

"Local businesses, residents and the wider community advocate and support the demolition of the buildings on the site to enable the scheme to move forward."