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Economic Development

TikTok agrees deal to sponsor Wrexham AFC

The Chinese social media platform has signed a two year deal with the club run by Hollywood actors Rob McElhenney and Ryan Reynolds

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Economic Development

By

Owen HughesDaily Post chief reporter

14:58, 30 JUN 2021
Updated16:19, 30 JUN 2021

TikTok become a sponsor of Wrexham AFC (Image: Richard Hewitt, Film & Photography)

Social media platform TikTok has signed a deal to become Wrexham AFC’s sponsor for the next two seasons.

The globally-recognised TikTok name and logo will be emblazoned across the new shirts, and the team will be launching its official account on TikTok.

This follows the sale of the club to Hollywood actors Rob McElhenney and Ryan Reynolds.

The club said the partnership between the club, the owners, and the Chinese global entertainment platform promises to be one of the most innovative in entertainment and football.

It follows the recently-announced television series, Welcome to Wrexham.

Ifor Williams Trailers had been on front of the shirt sponsor for the last few seasons – and they will continue to sponsor the club's shorts.

And the video announcing the new TikTok deal shows three of the club’s players, Jamie Reckord, goalkeeper Rob Lainton and Jordan Davies - emerging from one of their horseboxes wearing the new kit.

Humphrey Ker, executive director at Wrexham AFC, said: “We were blown away by the ideas that TikTok had for their partnership with the club.

“The opportunity to access the full breadth of their social reach creates a community-building opportunity many will envy.

“Our soon-to-be-launched official TikTok account will feature all those involved at the club, including both Rob and Ryan.

“To have TikTok on the front of our shirts is a great coup and we are sure it will be popular among our fanbase, as well as with those who are active on TikTok.”

Nick Tran, global head of marketing at TikTok, said: “TikTok is uniquely positioned at the centre of entertainment, technology and the creator community to help bring Wrexham AFC’s story to life to global audiences.

“With the growth of football clubs, players and trends on TikTok, joining Rob and Ryan in returning Wrexham AFC to the English Football League was a natural choice for us.

“We are proud to play a small part in championing the return of Wrexham AFC to the top-flight of football and sharing the journey with the town of Wrexham, our community, and fans everywhere, in ways only TikTok can.”

Wrexham AFC’s new home shirt will be available from the Club and online from Thursday July 1.

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