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Indoor golf bar Pitch latest to target Birmingham

London firm prepares to tee off in city centre office block as trend for competitive socialising shows no signs of slowing down

Indoor golf simulator bar Pitch in Dublin - a similar venue is coming to Birmingham in the spring

Another competitive socialising venue has announced plans to open in Birmingham.

London-based group Pitch will launch an indoor golf bar in 2 Colmore Square in April, becoming the firm's first venue in the Midlands.

The new destination will have eight simulator bays which will give customers the chance to "play” on some of the world's best-known courses.

There will also be a bar, food menu, premium space for members and their guests, professional coaches on hand to offer tips and an academy aimed at encouraging women to get into the sport.

CGI of how the new Pitch indoor golf simulator venue in Birmingham will look

Pitch will join a growing trend of activity-themed bars to open in Birmingham city centre in recent years, including F1 Arcade at Paradise and its sister venue

Other brands to have tapped into the trend in the Bullring and both of which opened last year.

Pitch co-founder and chief executive Elliot Godfrey said: "With a rich history and large contingent of modern, forward-thinking residents, Birmingham was an obvious choice to open one of our first venues outside of London and we're very much looking forward to bringing Pitch to the city."

Co-founder Chris Ingham added: "We're thrilled to have secured a location right in the heart of the action, with a huge choice of transport links, accommodation, restaurants and bars a short walk away in every direction."