The growing market of food halls in Birmingham could be getting a new entrant.
Operator Blend Family has announced plans to convert vacant space at the Custard Factory complex in Digbeth into a new venue.
The company already runs multi-outlet food halls in Salford, Sheffield and an upcoming site in London.
The new Birmingham venue will be called 'Alfred Works' as a nod to Alfred Bird, the inventor of egg-free custard powder.
It will span more than 17,500 sq ft of indoor space with 15 kitchens, an outdoor courtyard, social gaming and a children's area with a sandpit.
Sign up for your free West Midlands newsletter and follow us on LinkedIn
Email newsletters
BusinessLive is your home for business news from across the West Midlands including Birmingham, the Black Country, Solihull, Coventry and Staffordshire.
Click through here to sign up for our email newsletter and also view the broad range of other bulletins we offer including weekly sector-specific updates.
We will also send out 'Breaking News' emails for any stories which must be seen right away.
For all the latest stories, views and polls, follow our
There will also be an additional 10,000 sq ft of indoor and outdoor events space nearby although an opening date is yet to be announced.
The site will also house the company's second Blend Culinary Foundation Kitchen which is aiming to tackle food poverty and a third Cream Store which is an independent retailer selling clothing and lifestyle items.
Blend Family's food halls typically sell a broad range of items spanning Asian, Mexican and European cuisine alongside coffee and cold drinks.
Earlier this month, a food hall with five vendors, a bar and live DJ in Birmingham's business district while Saint Paul's Market is due to
Digbeth Dining Club has also built up a loyal fanbase over the years for its roving programme of events while it has a permanent home called Herbert's Yard in Longbridge.
Blend Family founder Matt Bigland said: "Alfred Works is built for Birmingham.
"By the people, for the people. It's a space where kids can play, friends can gather and stories can be shared over a pint or a plate. We're building more than a food hall. We're building a home."
