A Birmingham rugby club has signed a new sponsorship deal with order and payments app Zapaygo.
Birmingham Moseley RC has agreed a three-year deal with the app which is already familiar to sports fans in the city having been the shirt sponsor of Birmingham City FC.
The app has become the exclusive order and pay app for stadium customers across all the club’s hospitality suites which will enable rugby fans to order and pay from any location via their mobile phone before that order is delivered to their seats or made ready for collection.
The club, which plays in the third tier of elite rugby, is based at a 5,000-capacity stadium in Billesley Common south of Birmingham city centre.
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Director Robin Johnson said: "We are thrilled that Zapaygo has become our stadium sponsor.
"It is an incredible and innovative business that I know will thrive, especially in the current climate and in light of how consumers’ behaviours have changed.
"We have many plans for the club and we are delighted that Zapaygo will play a part in building them. We are confident that this will be a beneficial long-term partnership."
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This is the second deal announced in the past month by Zapaygo with a well-known West Midlands brand.
It has teamed up with the NEC Group to be its exclusive food and beverage pre-purchase app across its venues including the National Exhibition Centre, International Convention Centre and Vox conference centre.
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Elliot Hall, founder and chief executive of Zapaygo, said: "I am delighted by this partnership with Birmingham Moseley Rugby Club.
"I have always been a fan of grass-roots and regional sports and so I’m pleased to be working with one of the country’s most community-centric clubs.
"We have seen how our app can keep people connected and engaged with venues, so as restrictions ease further and stadiums can return to full capacity, I am excited to watch this partnership grow."