A Manchester-based tech start-up which aims to “revolutionise” the recruitment sector has signed up 200 businesses and 5,000 users since its platform launch in January.
The platform, which aims to change the “same old tired, tedious, unexciting experiences of recruitment agencies and jobs boards”, now counts Adidas, AO.com, Missguided and The Hut Group among its clients.
The start-up launched version two of its app after Gareth Peterson joined the business as managing director, he said.
Mr Peterson told BusinessLive: “When I took over the business, we started re-building everything and we employed this whole user-led approach.
“From mid-May last year, we worked with companies from Adidas, The Hut Group, BBC and small SMEs to redesign the employer side of the platform.
“We also worked with circa 20 to 30 new users throughout that, but the whole process took about 31 weeks to rebuild everything from scratch and we went into beta in November last year.”
Peterson said the platform has received “in excess of £1.5m investment over the period Caroo has been running, and possibly nearing £2m”.
“We’re just confirming what that next round of investment will be but essentially that next round of investment will take us well into 2020.”
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Peterson said the platform is “almost on version three now”.
“We’ve completely rebuilt the platform for a third time and that’s the platform that we are now marketing very heavily.”
Peterson said Caroo is looking to the dating sector for inspiration.
He said: “We’re trying to understand what their algorithms do and how we ultimately facilitate that first date - and that first date is really an interview.”
“The scope for cool sh*t in recruitment is just off the scale. There is so much cool stuff that we can do here that just hasn’t been done or trialled, even just really simple things.
“Everybody talks about video job descriptions, but why is nobody doing it?"
He added: “I think recruitment just needs a far better experience. At present, there’s no fun, interesting way to keep and eye on the job market.”
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Peterson recently undertook a marketing stunt to officially launch the app by hand-delivering pies to talent management teams at 海角视频 brands.
Next week will see the tech start up fill the office Manchester-based e-commerce brand Missguided with dogs.
Peterson explained: “It’s drawing attention to mental awareness and being mindful of stress in the workplace, so there’s a serious side to it and then there’s the more fun side.
“Our marketing strategy is all about celebrating HR and talent teams because, in our opinion, they’re undervalued and ultimately without these people you can’t have a great business.”