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Spin-out plans revealed for VR firm used by The 02, Blackpool Tower and Alton Towers owner

The group's revenue jumped and its losses were cut during 2021

The owner of Alton Towers is among the customers of Immotion Group(Image: Burton Mail)

Revenue a virtual reality entertainment group, which has deals with the likes of The 02, Blackpool Tower and the owner of Alton Towers, jumped by 230% while its losses were cut during 2021.

Greater Manchester-headquartered Immotion Group has reported a revenue of £9.3m, up from the £2.8m it posted in 2020.

Its pre-tax losses have also been slashed from £4.8m to £1.9m.

READ MORE: Revenue more than doubles at Northcoders as losses slashed during IPO year

Immotion has also revealed plans to spin out its home-based entertainment and Uvisan divisions to focus on its location-based entertainment business.

A statement issued to the London Stock Exchange said: "Little more than a year ago the company, along with many others, was suffering from declining or zero revenue as Covid-19, having caused the lockdown of many of the partner sites through which our core LBE business functioned, continued its seemingly unstoppable advance.

"The name of the game became survival via cost cutting, seeking all available government support and a decision to go direct to our audience with the Let's Explore product and the related formation of our HBE division.

"The second half of 2021 turned out to be one of recovery and progress, particularly for LBE, at a much faster rate than we anticipated, as sites reopened and confidence returned, providing further opportunities to launch new sites at aquariums and now zoos.