A South Yorkshire software firm has diversified into the building products sector as it secures new contracts worth £250,000.
Sheffield based IntelliAM AI plc, which is transforming productivity in the manufacturing industry through artificial intelligence and machine learning, has sealed deals with two other Yorkshire companies – Elland-based Marshalls and Castleford-based H+H. It has also announced deals with Tarmac and global building supplies company Knauf, at sites in the Ƶ and Japan.
The firm says its AI solutions unlock greater productivity, quality, performance, efficiency, and safety for its customers, while also reducing waste and increasing throughput. The industrial AI specialist said the newly-confirmed orders covered 15 manufacturing sites, hailing how the deal marks a significant shift for the business, which until now has been known for its work in the FMCG and food and beverage industries.
The announcement follows several months of consultancy-led collaborations with major building product manufacturers. It also comes weeks after the company announced a major extension of its contract with Hovis, one of the Ƶ’s most recognised bakery brands.
Tom Clayton, CEO of Dinnington-based IntelliAM AI, said: “Manufacturers across the building products sector are dealing with unique pressures ranging from abrasive production environments to growing challenges in staffing, resourcing, and maintaining critical assets. Our technology gives these teams the ability to stay connected 24/7, access engineering insights instantly, and make more proactive, data-driven decisions that enhance reliability and reduce downtime.
“What’s particularly exciting is that companies like Yorkshire’s Marshalls and H+H, as well as Knauf, and Tarmac, initially came to us for consultancy support and are now choosing to fully connect their factories through IntelliAM’s predictive AI. It’s a strong validation of the value we bring, and we expect this vertical to continue its rapid growth through the end of the year.”
Aquis-listed IntelliAM, founded in 2023 and built on the strong technical foundations of Sheffield-based 53 Degrees North, was recently awarded the Institutional Investor Award at the Aquis Showcase 2025, selected by a panel of leading professional investors.
Since listing on the Aquis Stock Exchange and raising over £5m in July 2024, IntelliAM has expanded its machine learning capabilities, grown its senior team, and strengthened its strategic partnerships. The company was also named ‘Manufacturing Tech Company of the Year’ at the 2025 Business Tech Awards.












