A tech firm specialising in software for holiday parks and marinas says a £5m investment could help it to become the “dominant” player in its market and triple in size.
Elite Dynamics has won backing from growth capital investor BGF to help it develop its software and grow its sales and marketing efforts.
Bosses say that in the last three years the business has grown revenues at more than 40% per annum. Now it plans to triple in size and double its headcount by 2026.
Elite Dynamics was founded in 2015 by Jamaine Campbell, Nicola Campbell and Jack Vernon to develop digital services for holiday parks and marinas, as well as for holiday home manufacturers and dealers. Elite Dynamics’ proprietary software is built on the Microsoft Dynamics platform and is currently used in more than 350 parks in the Ƶ and internationally.
Lancashire-based Jamaine Campbell, CEO and co-founder of Elite Dynamics, said: “In the last eight years, we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know-how.
“Our aim is to become the dominant provider of technology solutions to holiday and residential parks, manufacturers and marinas, expanding our reach both domestically and overseas. In order to achieve our growth ambitions, we needed an investment partner that recognised the potential of our business, as well as that of the sector, and was willing to take a long-term approach in helping us to seize the opportunities that lie ahead. In BGF we have found that investment partner.”
The BGF deal was led by Harry Jones and Courtney Walker, investors in BGF’s North-West team. As part of the investment, Martin Moran, a founder of Salesforce.com in the EMEA region, has been appointed to the board as non-executive chair.
BGF has invested more than £400 million in over 70 technology companies, including Voicescape and DriveWorks.
Harry Jones said: “Elite Dynamics has established itself as an innovative and respected player in the parks and marina industry – created to disrupt a market saturated by archaic technology and systems. By combining the team’s intimate knowledge of how the market works, with technical expertise, Elite Dynamics is helping park operators to simplify processes, while helping to boost their bottom line. It’s an extremely attractive proposition.
“BGF has considerable experience in the holiday parks sector through our investment in Coppergreen Leisure Resorts, which we successfully exited in 2021, as well as supporting dynamic and fast-growth technology companies looking to transform markets through business improvement processes. As such, we’re delighted to be joining the team, as they embark on the next stage of their growth journey.”
BGF’s legal advisers were Vicky Protano, Nina Latham and Jodi Oosthuizen from Mills and Reeves, while tax advice came from Adrian Young and Sam Ryan from Hurst. Their financial due diligence advisor was Mike Tebbutt and ESG advice was provided by Apex.
Advisors to Elite Dynamics’ legal advisors were Alison Brennan and Leanna Guy from DTM Legal. Tax advice was given by Mark Simpson from Big Hand Group, while Catherine Holland and Edward Cobb from E.C.C Consulting were finance advisors.
