A Manchester-based digital agency working with clients including England Athletics, Red Bull Advanced Technology and the Institute of Swimming has merged with an industry-leading performance analysis provider and mobile app developer.
Skylab said its deal with Insight Analysis and Cuhu will create a dynamic, leading digital partner in the world of sports and technology - and a "first of its kind" offering of bespoke web platforms for elite sporting clients.
Bath-based Insight Analysis has provided performance analysis services to some of the biggest names in sport, such as Ineos 159, the Premier League, the Lawn Tennis Association and British Athletics. Skylab added that fellow Manchester-based Cuhu’s experience will expand its mobile offering.
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Skylab’s Chloe Waddington will lead the combined company, which will help clients unlock greater value in their data to help with decisions on and off the pitch with 'bespoke' data visualisation tools. Jon Hobbs will leading the elite sports performance analysis department.
Ms Waddington said: “The merger of Skylab and Insight Analysis puts us in the unique position to offer truly bespoke services to the sports industry.
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"Between Insight Analysis’ world leading performance analysis and Skylab’s impressive 16-year-strong heritage, we will be able to provide truly revolutionary services to sporting organisations.
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"This moment represents a pivotal milestone in Skylab's evolution. It allows us to give the sporting world the very best in innovation and creates the foundation of our exciting growth plans.
"For years, Skylab has been highly admired in the market for technical capabilities. Now have the chance to fuse that with Elite Performance Analysis and become one of a kind."
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Jon Hobbs, general manager at Insight Analysis, added: “We're delighted to be merging with Skylab in order to offer something unique to the performance analysis industry - the ability to create bespoke software tailored to an organisation's specific performance analysis requirements.”
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Both Skylab and Insight Analysis are part of the Inc & Co Group. The group's CEO Jack Mason, said: “Merging these digital businesses creates a digital partner that has the skills, experience and drive to become a market leader in sports and performance analysis.
"Chloe and Jon are born leaders who, I know, will take Skylab to new heights while retaining and growing existing talent.”