An IT services company has struck a new deal with Birmingham City FC.
Intercity has become the club's official IT support partner for the next three years.
The Birmingham-based company will be responsible for upgrading the club's IT systems and cloud servers, providing matchday stadium support and enhancing network connectivity at the training ground among other work.
A support engineer from Intercity will also be on site to provide technical support.
Intercity has doubled its workforce to 325 over the last five years.
This latest deal with League One Birmingham City follows similar tie ups with Warwickshire County Cricket Club and their home of Edgbaston stadium.
Chief executive Charlie Blakemore said: "We are incredibly proud to partner with Birmingham City FC, a cornerstone of our local community.
"This strategic partnership represents a great synergy between two Birmingham-based organisations with deep and passionate roots in the city.
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"Our focus will be on helping the football club with its digital transformation, a critical journey that will boost operations and allow them to focus on their performance both on and off the field.
"We have always prioritised building strong partnerships within the community and adding Birmingham City to our roster is not only a tremendous honour but a fantastic vehicle for doing good in the local areas we operate in.
"There is a real vision and desire from the owners to use football and we will ensure they can do that through the most appropriate use of technology and by driving shared connections in the city."
Birmingham City chief executive Garry Cook added: "We took over 18 months ago and the focus was on fixing and building the football club.
"To do that, you need the right technical skillset. Signing the partnership deal was an easy decision."