The Liverpool media, music and performing arts institution co-owned by Robbie Williams is to expand with a brand new "state of the art" city centre campus.
LMA has today announced it is to invest £15m in the new site that will take up 50,000st ft of space at the Metquarter on Whitechapel.
The organisation said t he move has been driven by a "surge" in applications from prospective students across the country wanting to study at LMA.
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Currently based across two campuses in Liverpool – Hope Street and Duke Street – LMA offers post-16 BTEC qualifications and post-18 degree courses, spanning music; musical theatre; dance; acting; film and TV production; and games art and animation.
As part of the expansion plans, LMA is also creating over 100 new jobs for industry experienced individuals to join its teaching team. It is currently recruiting for roles across all subject areas.
Robbie Williams, who became a co-owner of the business in 2019 after being impressed by its choir on The X Factor, said: “Since meeting the LMA Choir two years ago and later joining the LMA family, I’ve been constantly inspired by their sheer drive, dedication and passion.
“Liverpool is known for being home to some amazing talent and LMA is testament to that.
"I’m so proud to be part of its incredible journey, especially as the staff and students take their next steps in expanding across the city.”
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The new campus is part of LMA’s wider expansion plans, which also includes its arrival in London later this year.
Located at creative hub Here East on Queen Elizabeth Olympic Park, the site is set to launch in September and will be LMA’s first to open outside of Liverpool.
Richard, who created LMA with brother Simon in 2008, said: “We’ve been working for some time to find the perfect location in the city centre that would house our world class facilities for students and staff, and Metquarter is absolutely ideal for us.
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“Not only is it right in the heart of the city centre, but the building itself gives us a lot of freedom to create an extremely unique learning space where our students can study and hone their craft.
"There is a lot of potential for what we can do at the site to help inspire students and give them unique opportunities to explore their passion and creativity, whether that’s on stage or screen, behind the camera, in the recording studio or creating the next big gaming sensation.
“It also gives us the capacity to welcome even more talented students from across the city – and beyond – to the LMA family, so it’s an extremely exciting time as we look forward to our next chapter.”
Plans for the new campus include state-of-the-art film studios, dance studios, music rehearsal rooms, classrooms and recording studios.