A Manchester-based optimisation specialist, whose clients include BrewDog, Sports Direct, Papa John's and Boots, has been bought by a marketing agency.
User Conversion has been snapped up Brainlabs Digital in London for an undisclosed sum.
David Mannheim, founder of User Conversion, said: "The stars aligned for this one. The team at Brainlabs understand and are widely enthusiastic about culture, client value and even experimentation.
"Their logo is a conical flask for goodness sake. It really is a match made in marketing heaven.
"Couldn’t think of a more suited partnership to fuel our next chapter."
The User Conversion team will become the specialist CRO branch of Brainlabs and its leadership will remain the same.
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The chief executive of Brainlabs, Daniel Gilbert, added: "User Conversion are clearly the best thing to come out of Manchester since Oasis and Coronation Street.
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"I’m buzzing to bring the team on board and get started on our supersonic future together."
User Conversion also works with Travis Perkins and mamas & papas.