A Nottingham digital marketing firm has been awarded a contract by Cancer Research 海角视频 to raise awareness of the charity's events and fundraising initiatives.
Impression has been assigned to manage Cancer Research's online advertising budget to boost public knowledge of its work.
The firm will deliver paid search advertising through search engine giants Google and Bing in a project which also aims to highlight the organisation's health campaigns.
Liam Wade, Impression's head of PPC, said: "It's a real privilege to have been chosen by Cancer Research 海角视频 to manage its online advertising. We're thrilled to be working with such a well respected brand and it's great to know our work is encouraging people to support such an invaluable charity.
"Of course, this being charity money, the pressure is on us to ensure we're delivering impressive returns which, so far, we are! We've already run campaigns for the charity around many of it鈥檚 national fundraising events and we're excited to do lots more in the future."
Mandy Smith, marketing services manager at Cancer Research 海角视频, added: "The fundraising landscape is an interesting space and we need to be mindful of our supporters鈥 engagement with us, as there could be multiple touch points during their journey with Cancer Research 海角视频.
"Paid search is a channel that enables us to interact with our supporters throughout the year, including peak times such as when the Race For Life events take place in the spring and summer, and better understand what information they want to receive from us at a certain time.鈥
鈥淲e鈥檝e been impressed with the paid search campaigns that Impression have executed for us so far and have seen some improvements in performance already. We鈥檙e really looking forward to working closer with Impression to further refine our digital strategy and to create some sector-leading fundraising campaigns."
