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PRIVACY
Tech

Hotter rolls out 3D foot scanning technology across the º£½ÇÊÓÆµ

Leading º£½ÇÊÓÆµ footwear maker says the move underlines the brand's 'expertise in precision shoe fitting'

The Hotter Footprint technology being rolled out across the º£½ÇÊÓÆµ

A North West shoe specialist is rolling out its 3D foot scanning machines across the º£½ÇÊÓÆµ after making a £500,000 investment.

Hotter, founded in 1959 and one of the º£½ÇÊÓÆµ's biggest footwear manufacturers, is launching its 'Footprint' technology at its 32 stores across the º£½ÇÊÓÆµ, and will next month take it on a roadshow.

Ian Watson, Hotter's CEO, said the move underlines the brand's "expertise in precision shoe fitting".

He said: “We recently commissioned a survey by OnePoll which revealed that three-quarters of adults have not had their feet measured in the last decade.

“Our 3D Hotter Footprint scanners measure feet in five seconds so we’re on a mission to measure the nation’s feet and find them shoes that fit.

“These machines allow our customers to visualise their foot profile within a pair of our shoes; they can adjust and adapt the recommendation based on truly personal information about what comfort means to them.

"We offer over 40 fitting and size combinations across our collection; we create shoes with innovative adjustment and comfort details so we truly can offer our customer’s a tailor-made product.”