A North West shoe specialist is rolling out its 3D foot scanning machines across the 海角视频 after making a 拢500,000 investment.

Hotter, founded in 1959 and one of the 海角视频's biggest footwear manufacturers, is launching its 'Footprint' technology at its 32 stores across the 海角视频, and will next month take it on a roadshow.

Ian Watson, Hotter's CEO, said the move underlines the brand's "expertise in precision shoe fitting".

He said: 鈥淲e recently commissioned a survey by OnePoll which revealed that three-quarters of adults have not had their feet measured in the last decade.

鈥淥ur 3D Hotter Footprint scanners measure feet in five seconds so we鈥檙e on a mission to measure the nation鈥檚 feet and find them shoes that fit.

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鈥淭hese machines allow our customers to visualise their foot profile within a pair of our shoes; they can adjust and adapt the recommendation based on truly personal information about what comfort means to them.

"We offer over 40 fitting and size combinations across our collection; we create shoes with innovative adjustment and comfort details so we truly can offer our customer鈥檚 a tailor-made product.鈥

According to Hotter, based in Skelmersdale in Lancashire, pilot results have revealed that 81% of users said their perception of the firm's fitting experience improved after using the service - and conversion rates were "significantly enhanced".

Mr Watson added: 鈥淗otter Footprint is supporting our drive to digitalisation and will help us deliver a personal and curated experience for our customers.

"The scanners are helping us deliver in-store theatre so we can stand out on the high street and they are revealing more about our customers so we can redefine our product strategy and development cycle.鈥漟o