Triumph has revealed the latest bike to roll off its global production lines.
The Trident 660 is being marketed as an affordable, middleweight roadster, joining a Triumph line-up that includes the Street Triple RS, Speed Triple RS, and Moto2 race engine programme.
The 660cc bike, which weighs less than 200kg, will go on sale for £7,195 with Triumph saying it will have an "unbeatable" cost of ownership
It will be in Triumph dealerships in late-January.
The British bike builder, which developed the new model at its Hinckley headquarters in Leicestershire, said the new range comes with “class-leading technology”, including switchable traction control, a colour liquid-crystal display, “My Triumph” connectivity system, LED lighting and ABS.
Although the business has moved mass production out of the º£½ÇÊÓÆµ, with the Trident made in Thailand, it said the new model has an “original British design” which comes in a “pure, minimalistic form” and Triumph’s design DNA.
The bike has a 6-speed, ergonomic set-up which Triumph says is designed to suit both experienced and new riders and comes in four colour schemes – silver ice and diablo red; matt jet black and matt silver ice; crystal white; and sapphire black.
The original three-cylinder Trident came out in 1968.
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Unveiling the new model, Triumph chief product officer Steve Sargent said: “What we wanted with the new Trident 660 was to give the riders in this really exciting middleweight roadster world all of the things they want from their bike, with a genuine set of real advantages that set a new benchmark for choice.
“From the competitive price, to the triple power and performance, plus the benefits of class-leading handling and technology, we believe the Trident 660 is a real milestone in the category, and introduces the Triumph brand and the advantages of a triple engine to a whole new generation of riders across the world.”
The 117-year-old motorcycle manufacture has been based in Hinckley for the past three decades after the name was rescued by Leicestershire-based housing developer John Bloor.
Today it builds around 60,000 bikes a year, which include the new Tiger 900, high performance Street Triple 765RS, Scrambler 1200 and the Triumph Bonneville family.
The business employs around 1,800 people worldwide and has operations in the º£½ÇÊÓÆµ, North America, France, Germany, Spain, Italy, Japan, Scandinavia, Benelux, Brazil, India, China and Thailand as well as a network of independent distributors.
Triumph has manufacturing facilities in Hinckley and Thailand plus parts assembly facilities in Brazil and India.