]A Newcastle marketing firm has won a contract to develop the affiliate programme for retail giant John Lewis.
Global affiliate marketing specialist Silverbean, while has its headquarters at Hoults Yard, has been selected as the new agency of choice for the John Lewis Partnership Affiliate Programme.
The company will work to drive growth for John Lewis & Partners, Waitrose & Partners and John Lewis Finance, using a software programme from American firm Impact to deliver improved analytics and insights.
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Louise James, global associate director at Silverbean, said: “We are immensely proud to have been appointed by the John Lewis Partnership to support the growth of their affiliate and partner marketing programme, alongside Impact.
“There’s a significant amount of untapped potential within the channel, and our dedicated team can’t wait to start executing the ideas we presented at pitch, alongside their internal marketing team.”
Laura Parrott, at the John Lewis Partnership, said: “After a thorough review of the market, we are excited to be working with Silverbean and Impact to grow and enhance our John Lewis Partnership affiliate programmes.
“Silverbean will work closely with our in-house teams to accelerate affiliate growth across John Lewis, Waitrose and John Lewis Finance, enabling our brands to work more closely together. Impact’s technology will further support the teams to deliver on our specific needs and align with our marketing strategy.”
Florian Gramshammer, managing director of EMEA at Impact, said: “We are delighted that the John Lewis Partnership recognises that partnership programmes are significantly underleveraged in today’s market.
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“Forward-thinking brands are leveraging programmes with increasing sophistication, turbo-charging growth and performance in the process. We can’t wait to get started.”
Silverbean, which has offices in Newcastle, Teesside and Sydney, has grown rapidly in recent years, and now has more than 40 employees specialising in the affiliate and partner marketing sector.
The company, which counts the likes of L’Oreal, Hello Fresh and Clarks among its clients, aims to improve sales performance for companies in sectors such as fashion, sport, beauty, travel, ticketing and more.