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Tech

Why Manchester should be º£½ÇÊÓÆµ's national centre for online retail excellence

Manchester Digital calls for National Centre of E-Commerce Excellence to be set up in city

Ecommerce is worth billions to the º£½ÇÊÓÆµ economy(Image: PA)

Manchester should be the national centre for excellence in online retail – that’s the message from Manchester Digital as it calls for the establishment of a National Centre of E-Commerce Excellence in the city.

The tech trade body held its E-Commerce Conference in Manchester this week, attended by some 200 business leaders, policymakers and academics discussing issues from AI to cybersecurity.

And it used the event to share its proposal for the Government to explore the creation of a National Centre of E-Commerce Excellence, in partnership with Manchester Metropolitan University and the º£½ÇÊÓÆµ Tech Cluster Group (º£½ÇÊÓÆµTCG), to ensure the º£½ÇÊÓÆµ retains its global lead in the sector.

The º£½ÇÊÓÆµ is the fourth largest e-commerce market in the world, behind the US, China and Japan, and generates more than £80 billion a year in exports.

Katie Gallagher OBE, managing director of Manchester Digital and chair of the º£½ÇÊÓÆµ Tech Cluster Group (º£½ÇÊÓÆµTCG), said: “The º£½ÇÊÓÆµ is home to a thriving e-commerce sector, with much of it based here in Manchester, yet there is no dedicated institution for fostering innovation, skills development and business growth. As AI is rapidly reshaping digital commerce, and with global political uncertainty, the tech industry and Government must work together to ensure the º£½ÇÊÓÆµ stays ahead.”

She suggested a centre that could bring together academic and technical research with commercial knowledge. And she said Manchester could be the ideal location as it is already home to some 3,000 e-commerce businesses, including brands such as Booking.com, Auto Trader, Ao.com, Pets at Home and THG.Meanwhile the city region is also home to specialists in areas such as such as fintech, AI and cybersecurity.

Manchester Digital says the centre could launch as a pilot in the North West before launching more hubs across the º£½ÇÊÓÆµ. Those hubs would:

  • Pioneer new models in AI-driven retail, sustainable logistics and fintech for e-commerce
  • Support the creation of at least 2,500 new jobs
  • Upskill thousands of individuals for next-generation digital trade roles
  • Help at least 250 º£½ÇÊÓÆµ e-commerce companies to expand into global markets
Katie Gallagher, managing director at Manchester Digital

David Edmundson-Bird, faculty lead in AI at Manchester Metropolitan University and co-author of the proposal, said: “A targeted support through a National Centre of E-Commerce Excellence would strengthen supply chains and boost exports, while also helping the sector respond to changes brought about by AI.”