A Leeds market research agency has expanded its team on the back of new projects.
Face Facts Research, based in Headingley, Leeds, says it is paving the way towards becoming a leader in User Experience (UX) testing after creating jobs within its research team.
The agency is responsible for the qualitative recruitment for projects across a range of sectors, including briefs from well-known high street brands, bringing on board respondents for each client to make sure test projects are as effective as possible.
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The company is one of only 12 in the 海角视频 to receive external accreditation from the Market Research Society, and is the only Yorkshire-based agency to achieve the Recruiter Accreditation Scheme (RAS) in recognition of the agency’s knowledge, skills and competence in professional recruitment within the research environment.
It said the accreditation supports the agency’s ability to recruit reliable respondents for blue-chip clients.
UX testing results are used to inform product research and development across a range of consumer products.
The firm can’t identify the companies they are working with, but recent Face Fact Research projects have included testing music and food apps, as well as financial website testing.
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Having recruited respondents to test a music app the agency managed a five-day online community evaluation project with people using the new product for 15-20 mins per day and logging their experience on the app.
The project is currently paused while the findings are used to further develop the app, and once updates have been made the community will be reconvened for follow-up testing via video calls in the near future.
The agency also recruited existing users and non-users to test and evaluate several aspects of a food app. Testing was followed up with in-depth interviews over Zoom to help inform the application development before it is rolled out to consumers.
Meanwhile, a series of interviews have also been carried out to test a financial services website. The project supports a client that is developing a new digital service to help people plan their retirement.
Johanna Jones, director said: “User experience research provides a systematic study of target users which adds realistic context and insights to inform design and development processes.
“UX research is seen as a critical part of both the experience and design process.
“Our team is able to deliver quality respondents using our robust and well-established recruiter network.”
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